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Blurred Lines, Big Wins: Integrated Communication Takes Flight, Fueling Brand Equity and ROI

By Shiva Bhavani In today’s fast-paced and dynamic world, communication is the key to success for any brand. However, communication is not just about sending messages to the target audience. It is also about creating a consistent and coherent brand identity across multiple channels and platforms, both online and offline. This is where integrated communication comes in. Integrated communication is the strategic approach of combining and aligning all the communication efforts of a brand to deliver a unified and seamless experience to the customers. It is not just about using different...
Specials

Skills required to get a job in the Artificial Intelligence industry

By Sushree Panda The demand for skilled individuals in Artificial Intelligence (AI) is skyrocketing. Industries across sectors are increasingly adopting AI, creating a surge in the need for professionals with the right skill sets. According to estimates, AI could see global gross domestic product (GDP) growing by $15.7 trillion by 2030. If you’re aspiring to land a good job in AI, it’s imperative to master certain essential skill sets. This blog delves into the key competencies that can pave the way for a thriving career in AI. Programming proficiency: The bedrock of...
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