Thoughtful implementation of Dark Pattern guidelines can overcome ad-hoc regulation The recent issuance of guidelines by the Central Consumer Protection Authority (CCPA) for the prevention and regulation of dark patterns in India has sparked a debate among industry experts. The well-intentioned guidelines are ambiguous in interpretation, applicable only for ~4% of the Indian retail sector, and most importantly does not provide time to the players to make necessary changes to comply with the law. In a virtual session hosted by Empower India, industry thought leaders engaged in a discussion on the...

By Sarat Panganamamula The world of work has undergone a seismic shift over the past three years, with millions of people and organizations thrust into hybrid work. As leaders contemplate and learn what best fits, it's increasingly clear that the boundaries between in-office and remote working will continue to blur. With this in mind, it's critical that HR professionals now prepare themselves to adapt to new work norms and their unique challenges and find ways to leverage technology to ensure a healthy hybrid work environment optimally. Challenges Faced by HR...

By Ms.Kanishka Tripathi Customer Experience has emerged as the backbone of retail and e-commerce industry in 2023. Bain and co. estimate India’s e-retail market to increase to $150–$170 billion by 2027. Suggesting a 25%–30% annual growth and a market penetration to 9%–10% over the next few years, the retail industry is on track to undergo disruptive transformation. With fashion, personal care, and grocery generating a greater piece of the pie, retail and e-commerce platforms have to gear up for prepare for guaranteeing profitability and embrace parallel technology-driven trends, in this...

By Mr. Edul Patel   The intersection of artificial intelligence (AI) and cryptocurrency has given rise to a powerful force reshaping the finance landscape. Decentralized Finance (DeFi) stands at the forefront of this transformation, embodying the principles of transparency, inclusivity, and efficiency. As AI technologies evolve and cryptocurrencies gain mainstream acceptance, their convergence unlocks unprecedented opportunities for innovation within the financial sector.   Decentralized Finance, often called DeFi, represents a paradigm shift in the traditional financial ecosystem. By leveraging blockchain technology, DeFi eliminates intermediaries, allowing for peer-to-peer transactions and financial services....

 By Avinash Jain Startups are known for their inventiveness, high burn, and flexibility, and confront several difficulties in a cutthroat industry. In the dynamic landscape of the contemporary startup ecosystem, the quest for profitability has become more than just a financial objective—it's a strategic necessity. Today, any startup that wants to succeed must be profitable.   First and foremost, as we all know it, Profitability is essential to sustained success. Beyond only meeting the necessities of existence, a successful business is built on a strong financial base. The scalability of...

Amid the worldwide pandemic, start-ups are considered growth drivers of the Indian economy. With the unlocking phases of the COVID-19-led lockdown, India is moving towards strengthening start-up communities and unravelling opportunities to spice up digital innovation within the Indian economy. It’s rightly said every crisis comes with a myriad of challenges, followed by transformational opportunities. With the rapid adoption of technology, start-ups are adapting to the new normal. The good thing is that start-ups and MSMEs are among the fastest adopters of new-age technology solutions. COVID-19 has made tier II...

An AI-powered Software as a Service (SaaS) platform represents a cutting-edge technological solution that leverages artificial intelligence to deliver enhanced services and functionalities to users over the cloud. This innovative approach integrates AI algorithms, machine learning models, and advanced analytics to streamline and optimize various business processes, offering users unprecedented efficiency, scalability, and customization. Key features of such platforms often include intelligent automation, personalized user experiences, and the ability to continuously learn and improve over time.   SuperBot SuperBot is an intelligent, AI-powered voice agent startup based out of Gurugram....