In today’s digital age, a great chunk of businesses and companies have shifted to online platforms to improve their visibility and provide a great deal of products and services to their customers. Thus, enhancing the end user’s experience can work wonders in favour of the sellers and increase their profit margins by significant numbers. User Experience (UX) is not just about the basic aesthetics of a product or a website, instead, it encompasses the entire journey of a user that they have with a service or product. Through thoughtful design,...
Independent survey of 2,000+ Indian online shoppers uncovers consumer sentiment on secure payments, peak sale periods, the digital customer experience,...