By N.Chandra Mouli   In the intricate tapestry of India's marketing landscape, every thread tells a different story. The data from TRA's Marketing Decision Index Q3 2023 unravels a tale that's as diverse and contrasting as the Indian palette. Even within regions that share cultural heritage and language, the contrasts are stark, vivid, and reveal a profound understanding of the human touch. North: The Ensemble of Tradition and Modernity The northern zone dances to two distinct rhythms. Chandigarh's preference for regional print ads (6.17) is a poetic ode to its cultural...

By Prerna Kalra In an era driven by Artificial Intelligence (AI) and Machine Learning (ML), technology permeates every facet of our lives. From healthcare to finance, education to government, these tools empower industries to make faster, data-driven decisions. As we look towards the future, the integration of AI and ML is set to grow even more, with reports indicating that 60 percent of businesses in India are expected to merge human expertise with these technologies by 2026. However, one glaring gap remains - the underrepresentation of women in these groundbreaking...

By Manish Mohta The modern education system has seen a massive change in the past decade than it did before. With the introduction of technology in the sector, studying is becoming less of a chore for students and more of a choice now. As there are multiple options and subdivisions present for students to find, one can easily pursue whatever they want to do in future. Education systems are becoming more adaptive. These adaptive learning systems are revolutionizing the way students learn. Adaptive learning systems utilizes advanced artificial intelligence, which...

By Samarth Setia In the highly competitive dairy industry, customer satisfaction and loyalty are crucial for the success and sustainability of dairy farms. With the advancements in technology, milk management systems have emerged as powerful tools that not only optimise operational efficiency but also contribute significantly to improving customer satisfaction and fostering long-term loyalty. Mordor Intelligence predicts that the dairy market will grow at a Compound Annual Growth Rate (CAGR) of 5.35%. Given the rising demand for dairy products and the expansion of the dairy market, many dairy businesses have...