By Chirag Jain   The Indian SaaS market is experiencing exponential growth, with a projected net revenue of $116 billion by 2026 and a staggering compound annual growth rate (CAGR) of 55-70%. In this fast-growing market, building brand awareness and driving customer acquisition poses significant challenges for companies. Developing an exceptional presence entails establishing a robust brand identity, crafting top-notch content, and fostering a sense of connection between users and your brand.   In recent years, influencer marketing has emerged as a powerful strategy for brands across various industries, and...

Comprehensive platform brings together digital tools, standardized processes, and the power of generative AI to drive superior outcomes for Genpact clients   Genpact (NYSE: G), a global professional services firm focused on delivering outcomes that transform businesses, has incorporated generative AI capabilities into its proprietary Enterprise360 intelligence platform leveraged by clients worldwide. Enterprise360 is Genpact's cutting-edge platform for managing and transforming client operations. The platform brings together digital tools, standardized processes, and now the power of generative AI to help businesses identify and address operational issues and optimize performance. With access to...

The new digital financial technology has not just changed the way money changes hands today but it has disrupted the traditional banking system and brought in a new era where we can do transactions with the click of a button. Not only can we engage in peer to peer lending, paying exact amount to vendors without the hassle of looking for small change, but we can also use blockchain and recurring payment technology. They intensified the system and blurred the boundaries between a fintech and a traditional bank. Here are...