By Siddharth Chaturvedi IT Industry is seeing an unprecedented change with a need for talented professionals to support the growing market. They provide ample career opportunities to individuals who possess the right knowledge and skills. However, given the multitude of options available, students often face difficulty in determining the most suitable course of study for their future careers. One of the key benefits of pursuing a career in computer science and IT is the abundance of job opportunities available. These fields have seen an increase in demand for skilled professionals,...

By Ritesh Ujjwal   With consumers glutted with never-ending advertisements in the age of digitalization, influencer marketing cuts through the clutter by employing influential social media giants to promote a business. Shunning the "one size fits all" marketing approach, influencer marketing has facilitated easy and creative interaction between brands and influencers. As a result, influencer marketing has evolved into an indispensable vertical of brand marketing strategies, regardless of industry. According to Statista, the influencer marketing industry has seen extensive acceptance across industries, with the personal care vertical leading the way...