Brands now enjoy insights-led engagement by diving into the customer, journey, and campaign data.    Malcolm Forbes once said that...

There has been an exponential growth in online payments in India in the last few years, spurred by the need...

Customer Data Management and Customer Engagement are vital cogs that are closely linked to this personalization strategy.

The banking and finance industry is on the cusp of a paradigm shift, which requires businesses to completely change their marketing processes.

Digital transformation now presents banks with a massive opportunity to connect, customize, and delight their customers.