LS Digital helped Pepe Jeans London witness a 4.5x increase in orders on an e-commerce platform (Myntra)
CHALLENGE
Maximize units sold, efficiency, and secure key ad slots during EORS event
APPROACH
- Campaign structure was redesigned to accommodate product feature-oriented campaigns
- Basis category benchmarks and performance, bids were optimized to leverage high traffic in initial days
- Products with ample inventory were specifically advertised for the sale
- Budgets were shifted from non-performing categories to performing categories basis the CPO limit defined by the brand
- Brand team’s timely input and active monitoring by the LS Digital team resulted in surpassing the targets during the EORS sale.
RESULT
- 4.5x increase in orders with a 1.7x increase in spends compared to the last EORS sale event.
- 76% jump in per day revenue during the EORS period as compared to the BAU period for May’23
- Achieved a 13% lower CPO compared to the target.
The total size of the denim market is estimated to be at Rs 2000 crore. Pepe Jeans contributes around 25 percent in the premium jeans and casual wear market.
“Our partnership with LS Digital has been a great support in our journey to strengthen our presence on ecommerce platforms. For us, visibility during a major sale event such as EORS was very crucial amidst other players and to drive this with an eye on the costs was more pressing. We have seen a great impact of the collaboration of both the teams on all media metrics including – awareness, consideration, and conversion during the event. The team took in great efforts to deliver the results and we look forward to continuing this relationship with them.”
“In this edition of the EORS Myntra recorded 50% new customer growth. We are happy to be a part of our client Pepe Jean’s growth journey on the platform. The fact that we were able to exceed the targets set, speaks a great deal about our association with the brand. Both teams worked in sync for us to achieve the results. Looking forward to more such successes with the brand.”
