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Gartner: Identifying Ways to Deliver Faster Cybersecurity Business Value

By Richard Addiscott Fast-evolving and challenging global economic conditions are driving organizations to accelerate their digital business transformations. Cybersecurity leaders must also accelerate their efforts and demonstrate security’s critical role in their organizations’ digital ambitions. An agile and responsive cybersecurity function enables secure growth and helps in fostering a sustained competitive advantage against those taking a more conservative approach. However, cybersecurity leaders find it challenging to prioritize and invest in security practices in sustainable ways as business demand increases. To enhance the security capabilities and support the organization’s growing digital...
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Nurturing Financial Leadership: India’s Imperative in the Pursuit of Economic Excellence

In the spirited landscape of India's economic growth, the demand for financial professionals has emerged as a key force in accelerating our nation toward self-reliance and economic advantage. India's journey from an agrarian economy to a global economic powerhouse has been nothing short of remarkable. The country's economic reforms, technological advancements, and demographic dividend have fueled this upward trajectory. Today, our country stands at the crossroads of a transformative era and has set its sights on achieving an ambitious goal of a 5 trillion-dollar economy. In a dynamic period like...
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Crisis Communication in Digital Age: PR Strategies for Handling Digital Disaster

By Surabhi Trivedi The advent of the digital era has changed the face of communication. In these hyper-digital times, communication has become dynamic and often volatile. It is uncertain when a simple communication campaign can turn into a crisis communication situation. There are numerous examples of when a brand communication has resulted in a negative response or, in some cases, outright boycotting. Traditional communication methods may not be an answer in this era of online criticism, boycotts, and cancel culture. Brands must be ready with effective PR strategies to handle...
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How economically driven SMEs can seize funding opportunities

By Mr Rajesh Singla In the dynamic and competitive world of business, access to capital is the lifeblood of small and medium-sized enterprises (SMEs). Whether it's fueling growth, expanding operations, or seizing new opportunities, securing adequate funding is crucial for SMEs to thrive and make a significant impact. However, the path to acquiring funding can often be complex and daunting, particularly for economically driven SMEs operating in challenging financial environments. Navigating the Funding Landscape: Challenges and Opportunities There is a growing recognition of the immense potential of economically driven SMEs...
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Top 5 Trends that will Reshape Enterprise Channel Partner Programs in 2024

By Ganesan Arumugam Channel partnerships are a key growth driver globally for enterprises across sectors. An effective partner program can contribute as much as 60-70% to an organisation's growth. Traditionally, the partner model was centred around resale, margins, and upfront revenue collection. However, the service-based paradigm towards which the technology sector has transitioned in recent years has been mirrored by a similar shift in partner channels. Consequently, customers increasingly expect partners to become more than technology providers – bringing to bear the flexibility, responsiveness, and strategic enablement to holistically address...
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