Specials

By Mr. Ovez Khan    Influencer marketing has been an essential component of many organizations' marketing strategies in recent years. Looking ahead, it's apparent that influencer marketing will continue to play an important part in how brands reach and engage their target consumers. Here are some of the important trends and predictions for the future of influencer marketing:   The Rise of Authenticity and Transparency In recent years, there has been some criticism of influencer marketing due to issues of authenticity and transparency. Consumers are growing more discriminating, seeking true...

By Mr. Ovez Khan    Earned media is any form of free publicity for the brand's image, goods, and services. Internally in organizations, it is also referred to as organic media coverage.   Being in the PR industry for a couple of months, I learned that obtaining media attention is one of the most important aspects of the profession. It's not simply about landing coverages; because if you’re getting it through wire or through paid collaborations, why on earth would you need a PR expert? Acquiring opportunities, coverage, and mentions...

By Mr. Saurabh Luthra In the ever-evolving landscape of the hospitality industry, technology has emerged as an important element, reshaping the way guests experience accommodation and services while simultaneously enhancing operational efficiency. The impact of technology is undeniable, paving the way for a future in hospitality that is both seamless and immersive At the core of technological transformation is the integration of Artificial Intelligence (AI) into hospitality services, a paradigm shift that transcends traditional models of guest engagement. AI's incorporation enables the crafting of highly personalized experiences tailored to individual...

Digital transformation is not just a technological shift; it's a strategic initiative that should drive measurable value for your organization. To ensure that your digital transformation efforts are delivering the expected returns, it's essential to focus on key metrics that truly matter. Here are five critical pointers on measuring digital transformation ROI:   1. Revenue Growth and Cost Reduction:   One of the primary goals of digital transformation is to drive revenue growth. Measure the impact on your bottom line by analyzing the increase in sales, customer acquisition, and market share...

By Abhay Joshi India is at the forefront of technology innovation and expansion. According to a report the SaaS segment in India is expected to grow 5-6 times to USD 65-75 billion by 2030, from USD 12-13 billion in 2022. According to the IDC report the revenue of India’s public cloud services market totaled $6.2 billion in 2022 and it is expected to reach $17.8 billion by 2027 growing at a CAGR of 23.4%. The number of mid-sized clients for the cloud are also increasing from tier-2 and tier-3 cities post-pandemic. The...