Empowering Business with AI-driven Onboarding Solutions: Insights from Ajay Trehan, CEO of AuthBridge
CXOToday has engaged in an exclusive interview with Ajay Trehan, Founder & CEO, AuthBridge
- Can you tell us more about AuthBridge’s journey since its inception and how it has evolved into a prominent technology company in Gurugram?
In 2005, we started to build a formal infrastructure for the background verification industry in India. Back then, we relied on paper-based processes and manual efforts, which were time-consuming and susceptible to delays/oversight. We knew we had to transform this landscape.
From completely manual operations, to building an online system that led to assembly-line-like handling of our operations, to becoming the first authentication company that is ISO 27001 certified, we have come a long way since our inception. Over the years we have created a No Code based Onboarding product called iBridge that enables rapid customizations to enable customer success.
We started technology innovation to scale up instant verification for our clients. Building proprietary databases for identity, criminal, and education, launching APIs for easy integration with HRMS systems, leveraging OCR and introducing end-to-end platforms for digital verification and onboarding journeys became integral to our technological core, propelling us to capture a significant market share.
Timely acquisitions, like Footprints in 2018, followed by the launch of the Digital Address Verification product and iBRIDGE 2.0, and migration to cloud infrastructure, were strategic moves that established us as the leading background verification company in India.
Today, we stand proud as a company that has transformed the background verification landscape in India, providing efficient, reliable, and cutting-edge solutions. Our commitment to technology-driven innovation has been the key to our success, and we look forward to continued growth in the years to come.
- What are the three core business divisions that AuthBridge deals in?
AuthBridge has three main business segments—Workforce Solutions for candidate onboarding & Verification, Financial Intelligence Solutions for BFSI and digital onboarding, and Business Solutions for user KYC, vendor onboarding and due diligence. Our unique proposition lies in being the sole provider offering comprehensive solutions that deliver measurable business outcomes.
Each of these verticals is spearheaded by a seasoned management team. With a winning combination of expert professionals, well-established frameworks, and AI-driven solutions, we have earned the trust of over 2000+ clients spanning 30+ sectors, including Fortune 500 companies and Indian Unicorns.
- How does AI technology ensure a seamless and efficient candidate verification and onboarding process within the Workforce Solutions segment?
Over the last few years, we have been deploying Artificial Intelligence, Machine Learning, and Natural Language Processing for use cases document segregation, OCR, Biometric authentication, Court Record analysis and instant Verificationdiligence. For instance, liveness detection and voice authentication check against impersonation in real-time.
- How do you ensure data security and privacy when implementing AI-powered onboarding solutions, especially concerning sensitive candidate information?
AuthBridge is ISO 9001:2015 certified for quality and ISO/IEC 27001:2013 compliant for information security. The fact that our products and solutions are time-tested, compliant with global data security and data privacy standards, and available to businesses of all scales across industries has only created a greater demand than ever for our services.
- What are the key AI-powered tools and techniques to detect and prevent fraudulent activities in the KYC process?
Some of the technologies that power our products are Biometric authentication (face and voice) for fraud detection, image recognition for document tampering detection, liveness detection to match an ID to an owner in real-time, document classification for accurate extraction of NID details via OCR, Geo-coordinate triangulation for digital address verification and digital E-sign workflows.
- How do you ensure that AI-based decisions in the KYC process remain transparent and explainable to customers and regulators?
We have made significant strides towards the application of AI to deliver real-time, compliant, secure and user-centric experiences. However, we recognize that a successful approach goes beyond relying solely on AI. That’s why we have meticulously developed a comprehensive methodology that synergizes the power of AI with human expertise to deliver a seamless KYC process.
Our dedicated team of expert verifiers diligently reviews every check, ensuring a multi-level QC to uphold global data security and quality standards (ISO 9001:2015 certified for quality and ISO/IEC 27001:2013). This integrated approach allows us to deliver unparalleled digital onboarding experiences while providing our clients peace of mind throughout the journey.
- How do gaming and cryptocurrency companies leverage AI to maintain compliance with evolving regulatory requirements related to KYC?
Gaming and cryptocurrency companies increasingly leverage AI to comply with evolving regulatory KYC requirements to prevent money laundering, terrorist financing, and other illicit activities.
AI-powered identity verification solutions built on advanced algorithms are utilized to analyze government-issued identification documents (e.g., passports, driver’s licenses) and match them against facial recognition technology.
AI algorithms are employed for data mining to cut irrelevant data from enormous datasets and track anomalies that may indicate money laundering or fraudulent activities. Companies can leverage AI models to continuously monitor user activities in real-time and detect anything suspicious that may require further investigation.
- How do AI-powered KYC systems integrate with existing gaming and cryptocurrency platforms, and what are the potential integration challenges?
The integration process can vary depending on the specific AI solution and the platform’s architecture. Ensuring API compatibility with the platform’s programming language and infrastructure can present challenges, requiring certain adjustments for seamless integration. However, at AuthBridge, we provide customizable and plug-and-play verification APIs, enabling smooth integration with existing platforms.
We continually refine our systems to perfectly align with the platform’s specific requirements, regularly updating to the latest version with improved functionalities. We aim to make integration as straightforward and efficient as possible, ensuring our solutions seamlessly complement the client’s platform infrastructure.
