CXOToday has engaged in an exclusive interview with Ayush Jhawar, Founder & CEO,Genefied
Q1 Why do Plywood brands need automated loyalty solutions now?
Like other industries, the plywood sector is also contending with flickering loyalties among customers, channel partners, and consumers in the business ecosystem. Automated loyalty solutions can help companies tackle these issues and by boosting loyalty among the participating stakeholders, these solutions can become instrumental in ensuring the growth and profitability of the segment. There are a range of benefits associated with automated loyalty solutions and prominent among these is their ability to offer a real-time facility to customers to earn and redeem rewards. The automation of loyalty programs is also helpful in reducing the turnover rate by enabling a seamless exchange of information between brands, partners, and customers among others.
Q2 How does Genefied’s QR code-based loyalty program incorporate digital trends to enhance carpenter and dealer loyalty in the plywood industry?
Genefied’s QR code-based loyalty program integrates mobile technology and a user-friendly app to make the process of earning, managing, and redeeming rewards an effortless experience for carpenters and dealers. The enrolment process in the program is quite seamless and users can verify the details on the app using their Aadhar Card and PAN Card. Further, the gamification of these solutions by Genefied takes their convenience a notch higher, thereby consolidating the total benefits associated with automated loyalty programs.
Q3 What are the benefits of implementing a points-based loyalty program for carpenters and dealers in the plywood industry, and how does Genefied’s solution guarantee rewards?
Intuitive interface, ease of use, and seamless exchange of information on real-time bases are some of the distinctive benefits associated with the implementation of point-based loyalty programs for stakeholders in the plywood industry. Further, these solutions can significantly increase customer retention and loyalty while providing guaranteed rewards to the brands in the long run. Genefied’s solutions ensure that dealers and carpenters can instantly redeem their points for a variety of rewards including gift cards, cashbacks and discounts, among others. Further, Genefied offers these loyalty programs in a completely gamified manner which means that the entire experience of the loyalty program can be enjoyed by the participating stakeholders.
Q4 Does Genefied’s automated loyalty provide security and accuracy of the loyalty program?
By incorporating Aadhar and PAN card verification, Genefied’s loyalty program guarantees the security and accuracy of user information, preventing fraud and ensuring that rewards are distributed fairly. Further, Genefied’s solutions are backed with the highest level of safety and security credentials which means these programs offer the foolproof protection of data and information. The QR code-based loyalty program also ensures that the rewards are distributed in an accurate, fair, and precise manner.
Q5 What makes Genefied’s gamified approach to loyalty programs unique, and how does it motivate carpenters and dealers to engage with the program?
Genefied’s gamified approach to loyalty programs involves adding elements of competition and instant gratification to the program. This helps in motivating carpenters and dealers to engage with the program regularly to earn points and redeem them at the time and place of their choice. This engagement also helps them in honing and excelling their gaming skills and enjoy the entire experience of collecting, tracking, and redeeming their loyalty points to earn attractive prizes and discounts.
Q6 How can Genefied’s QR code-based loyalty program improve customer retention and increase return on investment for plywood brands?
Genefied’s QR code-based loyalty program incentivizes carpenters to continue purchasing plywood from the brand which leads to an increase in customer retention and repeat purchases over a period of time. This also helps in decreasing customer turnover and saves organisations a lot of money that is usually spent on brand building, attracting potential buyers, and managing loyalty among existing customers. Additionally, the program’s guaranteed rewards encourage dealers and carpenters to promote the brand, leading to a positive return on investment for the brand.