GetSetUp brings older adults into the creator economy, fostering skill development and addresses the challenges faced by older adults in a rapidly evolving technological landscape

CXOToday has engaged in an exclusive interview with Ms. Deval Delivala – Co-Founder at GetSetUp

How does GetSetUp specifically cater to the unique learning needs of individuals aged 55 and above, fostering skill development and connection in this demographic?

Deval Delivala:  At GetSetUp, our focus has been to create a community platform for individuals aged 55 and above with unique experiences, learning opportunities, and a place to meet like-minded people. Our offerings are thoughtfully customized to ensure it’s user-friendly, interactive andperfectly adapted to the preferences and needs of our older adults. We understand that each individual’s learning journey is unique, and we’re here to make it as enjoyable and fulfilling as possible. The platform covers a broad range of topics, including practical skills like using Shopify, Facebook, Canva, and digital marketing. By teaching classes relevant to the digital age, GetSetUp brings older adults into the creator economy, fostering skill development. Additionally, the classes are taught by peers, making the learning experience relatable and effective in addressing the challenges faced by older adults in a rapidly evolving technological landscape. The goal is not just skill development but also creating a sense of connection and community among older learners.

Could you elaborate on the platform’s approach to empowering older adults to explore new experiences and knowledge, both in practical and aspirational realms?

Deval Delivala: GetSetUp empowers older adults to explore new experiences and knowledge through a multifaceted approach that encompasses both practical and aspirational realms. This approach is based understanding that lifelong learning and engagement are key to a fulfilling and vibrant life at any age. The platform offers travel, community experiences and different sessions, including classes, interest groups, and guest speakers, available 24/7 to a global audience. Our courses and workshops are tailored to the interests and needs of older adults. This includes a range of topics from practical skills like technology use, financial literacy, and health management to more aspirational or leisure pursuits like art, music, history, or language learning. The platform inspires older adults to pursue new interests, passions, and skills. By fostering a community of learners, older adults feel welcomed, respected, and valued. This means creating spaces, both virtual and physical, where they can connect, share experiences, and learn from one another. GetSetUp creates an environment where individuals can share their expertise and experiences, allowing for the exploration of a wide range of topics. The platform encourages personal growth and the pursuit of lifelong learning, allowing older adults to engage in activities they may not have considered before.

Overall, GetSetUp’s approach is holistic, combining practical skill development with the encouragement of aspirational goals. This dual focus aims to provide a comprehensive learning experience that enriches the lives of older adults, empowering them to embrace new experiences and knowledge.

In what ways does GetSetUp differentiate itself as the leading online learning community for older adults, considering its extensive global reach and interactive learning features?

Deval Delivala: GetSetUp distinguishes itself as the leading learning community platform for older adults through several key factors, leveraging its extensive global reach and interactive learning features:

Customized Technology for Older Adults – GetSetUp offers technology customized for older adults, providing a highly interactive video platform experience tailored to the needs of this demographic. This customization enhances the accessibility and user-friendliness of the platform.

Experiences:

At GetSetUp, our commitment to enriching lives extends beyond virtual sessions. GetSetUp Experiences is the ultimate destination for finding exciting travel adventures, day trips, and local events in your city, and connecting with others who love to travel and discover new things. Whether you’re looking for a unique adventure, cultural immersion, cooking with a local, or want to try something new, we have  you covered with the perfect activity to suit every individuals  interests and preferences.

24/7 Availability – GetSetUp provides classes, interest groups, and other sessions 24/7 to accommodate the diverse schedules and time zones of its global audience. This around-the-clock availability sets it apart from traditional learning platforms and caters to the unique needs of older adults.

Economic Opportunities – The platform goes beyond traditional learning by offering economic opportunities for older workers seeking new career paths or wishing to pursue their passions. This feature sets GetSetUp apart as a platform not only for learning but also for potential career transitions.

Empathetic Community – GetSetUp fosters a safe, fun, and interactive community for older adults, addressing social isolation and mobility issues. By creating a supportive environment, the platform ensures that learners can connect with peers globally, preventing cognitive decline and allowing them to explore new passions and purposes.

Extensive Course Catalog – GetSetUp boasts an extensive course catalog with over 2000 different sessions, covering a wide range of topics. This variety allows older adults to choose classes that align with their interests, ensuring a diverse and engaging learning experience.

Can you share examples or anecdotes illustrating how GetSetUp has facilitated personal growth and communal engagement among its 2.2 million members across 160 countries?

Deval Delivala: Our impact is illustrated through the stories of our community. From our Arts and Craft Guide Preeti’s world record achievement with the support of the GetSetUp community, “Interacting with Learners always brought me such joy. Their enthusiasm for our craft and questions fuelled my imagination.” to Learner Roda’s journey of breaking age barriers by participating in various sports at the Masters Games, “We have only one life, and you have to live every day to the fullest. Age is only a number. I proved this by competing in athletics at the age of 65. I’ve won 30 gold medals. So I’m a happy 18 year old with 51 years of experience! My advice to everyone is get on GetSetUp and live it up! to Lifelong Learner and traveler Mehboob’s path to finding friends and exploring new destinations, “I wanted to meet different people, make more new friends, travel together, and have fun.”

GetSetUp has empowered individuals to overcome challenges, embrace continuous growth, and connect with a diverse community of learners. Fulfilling our mission of helping them lead their happiest, healthiest lives.

 What future developments or enhancements are envisioned to further advance GetSetUp’s mission in empowering millions more older adults worldwide?

Deval Delivala:  In 2024, GetSetUp is excited to grow our newly launched “GetSetUp Anywhere” feature to the Indian market. This innovative service allows Indian organizations to seamlessly integrate our wide range of interactive classes, content, and community into their digital platforms. This means that older adults in India will have easy access to valuable knowledge in areas like health & wellness, technology, finance, and lifestyle right at their fingertips. We’re committed to empowering active agers in India and beyond to continue learning, growing, and connecting in the digital age.