Innovating the Gaming World: Apurv’s Journey into the Intersection of Tech, AI, AR, and VR
CXOToday has engaged in an exclusive interview with Apurv Modi, MD & Co-Founder of ATechnos Group, on the Intersection of Innovation and Immersion in the Gaming Industry
Apurv, you’ve made significant strides in various industries, from tech to green energy. Could you share what drew you towards the gaming sector, and how has your journey been so far in this dynamic field?
I’ve always been drawn to innovation and the potential for technology to transform different aspects of our lives. The gaming sector, with its rapid advancements and its ability to bring people together through entertainment, was a natural fit for me. It’s a space where creativity and technology converge to provide immersive experiences.
My journey in the gaming sector has been an exciting one. We started GoGames with the vision of providing a diverse portfolio of online games that cater to a wide audience, from casual players to hardcore gamers. We’ve seen tremendous growth and user engagement, which has been incredibly rewarding. Additionally, we’re exploring cutting-edge technologies like AR/VR to revolutionize the gaming experience further. Overall, it’s been a thrilling ride, and I’m excited about the future prospects of this industry.
Your portfolio spans across various tech domains. How do you see the intersection of technologies like AI, AR, and VR influencing the future of gaming, and what role do you envision for your ventures in this evolution?
The intersection of AI, AR, and VR is a game-changer for the future of gaming. It’s an incredibly exciting space where technology can enhance immersion and engagement in ways we’ve never seen before.
At GoGames, we’re actively exploring the potential of these technologies. We believe that AI can be used to create more engaging and challenging opponents in our games, ensuring that players have a rewarding and dynamic gaming experience. AR and VR, on the other hand, open up entirely new possibilities for gameplay, and we’re investing in these areas to offer users exciting and immersive gaming adventures.
Your portfolio spans across various tech domains. How do you see the intersection of technologies like AI, AR, and VR influencing the future of gaming, and what role do you envision for your ventures in this evolution?
The intersection of AI, AR, and VR is a game-changer for the future of gaming. It’s an incredibly exciting space where technology can enhance immersion and engagement in ways we’ve never seen before.
At GoGames, we’re actively exploring the potential of these technologies. We believe that AI can be used to create more engaging and challenging opponents in our games, ensuring that players have a rewarding and dynamic gaming experience. AR and VR, on the other hand, open up entirely new possibilities for gameplay, and we’re investing in these areas to offer users exciting and immersive gaming adventures.
You’ve emphasized mixed reality experiences as important. How do you believe these experiences will reshape the gaming landscape, and can you give us a glimpse into your vision for immersive gameplay?
In my vision for immersive gameplay, mixed reality will transform gaming into a truly holistic experience. Imagine putting on a headset and being transported to a virtual world where you can interact with both the digital and physical environment seamlessly. Whether it’s battling monsters in your living room, solving puzzles in your backyard, or exploring fantastical worlds within your own home, mixed reality opens up endless possibilities.
Players will not only see and hear their virtual surroundings but also physically interact with them. These experiences will be highly personalized, adapting to the player’s preferences and skill level, making each gaming session unique and engaging. At GoGames, we are actively investing in research and development to bring this vision to life.
With your diverse ventures, you’ve showcased a visionary approach. Can you elaborate on your strategies for fostering innovation in content creation, production, and development within the gaming ecosystem?
To foster innovation in content creation, production, and development, we prioritize our users’ needs, seeking feedback and staying connected with our player community. We believe in offering a diverse portfolio of games that cater to a wide range of players, from casual to hardcore gamers.
We actively seek feedback from our user community, analyze user data, and conduct market research to identify trends and preferences. This user-centric approach informs our content creation and development decisions.
Also, We collaborate with talented developers, artists, and designers to bring fresh ideas and perspectives into our games. Partnering with other companies, both within and outside the gaming industry, allows us to access new technologies and resources.
Building on your success in Enterprise Services and E-commerce, could you shed light on your approach to bridging the gap between the business and gaming worlds, and how do you see these sectors complementing each other?
Certainly, bridging the gap between the business and gaming worlds has been an exciting journey for us. Our approach revolves around leveraging our expertise in Enterprise Services and E-commerce to enhance the gaming experience and vice versa.
Firstly, we see these sectors complementing each other in various ways. In the business world, gamification is increasingly being recognized as a powerful tool for engagement, training, and loyalty programs. Our venture, Almonds Ai, specializes in channel engagement and loyalty solutions, applying gamification principles to boost partner engagement. This synergy between business and gaming is a prime example of how our experience in one sector informs and benefits the other.
Moreover, our experience in E-commerce has provided us with insights into user behavior, customer engagement, and data analytics, which we apply to gaming to enhance user experiences and optimize game design. This data-driven approach helps us create personalized gaming experiences that resonate with players.
You’ve received recognition from various prestigious platforms, including the “Director General’s Honour” from Punjab Police and awards from Startup India. How do these honors inspire you to push the boundaries in the gaming industry, and what lessons have you carried from your journey into gaming?
Yes, these things are truly inspiring and humbling. These honors serve as a testament to our commitment to excellence and innovation, not just in gaming but across various ventures. It reinforces our belief that we’re on the right path and encourages us to continue innovating, creating, and striving for excellence in the gaming world.
From my journey into gaming, I’ve carried invaluable lessons. One of the most important is the power of innovation and adaptation. The gaming industry is dynamic and ever-evolving, and staying relevant requires a willingness to embrace change, explore new technologies, and push creative boundaries.
Moreover, these recognitions inspire us to continue pushing the boundaries in the gaming industry, focusing on innovation, user engagement, and the broader societal impact of our ventures.
Your foray into augmented reality and virtual reality game development is intriguing. Could you share some insights into your process of ideation and execution when it comes to creating innovative gaming experiences?
Our journey into augmented reality (AR) and virtual reality (VR) game development is a blend of creativity and precision. It all starts with brainstorming sessions where we explore fresh ideas, trends in gaming, and the unique experiences we want to deliver. Market research helps us understand player preferences and gaps in the market.
We work closely with our tech teams to seamlessly integrate AR and VR technologies and follow a flexible and constantly improving development approach. Quality assurance is a top priority, and we plan strategic game launches and marketing to reach our audience effectively.
The gaming community is vast and diverse. How do you envision your products and services making a difference in the lives of gamers, and what steps are you taking to ensure your offerings resonate with this audience?
We create a wide range of gaming experiences to cater to different tastes and skill levels, always aiming to transport players to new worlds and challenge their creativity. Our diverse portfolio of games ensures there’s something for everyone, from casual to hardcore gamers.
Here the goal is to make a meaningful impact on gamers’ lives by offering products and services that cater to their diverse interests and preferences. We start by actively listening to our users, gathering their feedback, and engaging with the gaming community to understand their needs.
Furthermore, we believe in the power of community. We foster strong gaming communities through forums, social media engagement, and events, creating spaces where players can connect, share experiences, and feel like part of a larger gaming family.
