CXOToday has engaged in an exclusive interview with Mr. Raghunandan Malik, Director, EBC Learning.
Question 1- The Company, its backgrounds and the idea behind founding this initiative?
The EBC Group of Companies are India’s leading law information provider – in print, electronic and on the web. In its over 75 years of law publishing, EBC has contributed outstanding works of legal literature and is today recognised as the foremost publisher of accurate, reliable and path breaking works.
Our legal ed-tech brand ‘EBC Learning’ was launched in 2018 with the idea to bridge the gap between premier law schools in India and the aspirants who wouldn’t get there due to limited seats and stiff competition.
We strive to provide technology-driven legal education through our wide range of courses from basics of law to current trends like corporate law, IPR, etc. In a broader aspect, we aim to make the young lawyers/practitioners’ market-ready and equipped with practice-ready skills for professional success.
Question 2: What makes us different from the others in the industry? What do we offer
We aim at the practical outcome of the courses, not just providing certificates to the aspirants. So, most of our faculty members are industry veterans with enormous experience in the field. The trust and connections within the fraternity also make it easy for us to provide internships and placement assistance in the few best law firms in the industry.
The future of legal learning is ed-tech. It allows law aspirants to advance their careers without quitting their jobs. The use of educational technology for live courses during the week or weekend helps legal professionals’ study at their convenience. This is one of the major benefits of learning with EBC Learning. Furthermore, the learning is backed up by the most acclaimed EBC books which aid in the upskilling and knowledge-giving.
On the other hand, the innovative and comprehensive educative environment with peer-to-peer learning is also a unique way to enhance learning at EBC Learning. It helps professionals get a strong grip on the subject matter.
Our new-age technical and integrated online courses in collaboration with legal firms and big educational institutions like Bennett University and NALSAR University are empowering law students to thrive in the dynamic field of Law and equipping professionals with the necessary skills and knowledge to excel in this multifaceted realm.
Question 3: What objectives are being used by us to stand out in the market? What are the strategies has been implemented to achieve those objectives? What are the challenges faced by us in the market?
Standing out in the competitive Indian market requires a combination of innovation, strategic planning, and effective execution. At EBC, we follow a philosophy that ‘Perfection is our goal but excellence is tolerated.’ Our legacy of providing quality content is rigorously followed in EBC learning as well. So, we provide high-quality and specialized legal content, exclusive EBC books/case-law database that caters to the needs of law students, legal professionals, and anyone interested in learning about the legal field. This could include interactive case studies, real-world scenarios, and practical insights.
Also, we are backed up by a team of highly experienced Industry veterans and renowned legal experts who provide credibility and provide a practical outlook on the concept.
As I mentioned earlier, our collaborations with premier law schools, universities, and legal institutions to offer learning courses enhance credibility and reach. Our courses like M. A. in Corporate Law with the Nalsar University, and Diploma in advanced IPR with CII provide a flexible and exclusive learning opportunity for a better future.
Question 4: What should an Indian Edtech company concentrate on to create a long-lasting and successful company?
The creation of a long-lasting and successful EdTech company in India hinges on a strategic blend of quality content, accessibility, personalization, engagement, and continuous improvement.
It is very important to prioritize user experience and pedagogical effectiveness. EdTech solution should be intuitive, engaging, and align with sound educational principles. It’s better to Strive for a balance between technological innovation and related learning outcomes.
By aligning the efforts with the diverse needs and aspirations of Indian learners, EdTech companies can contribute significantly to revolutionizing education, democratizing access, and preparing individuals for a future shaped by knowledge and innovation.
Question 5: What is the growth journey? What are the growth and expansion plans for the future?
The growth journey of EBC Learning is very exciting and challenging as well. Over these years, the company would have likely gone through various stages of development, adapting to changes in the market, technology, and user preferences. We are happy that our brand has grown multi-fold in the past few years, also we are looking forward towards multiple courses in collaboration with other premier institutes to offer degree/diploma programmes in times to come.
