Mr. Ayan Nagpal talks about the future of  Land Investment exclusively with CXOToday

Agrocorp was incepted to organise the land investment segment for the B2C segment. Land is the highest rewarding asset class in our country and a majority is not able to invest in it because of its unorganised nature.

Agrocorp’s vision is to change the landscape and experience of buying and selling real estate by cultivating a spirit of community.

Land ownership is a fundamental right for all, not just a few. We’re dedicated to building communities through trust and innovation, one acre at a time.

We have developed and delivered more than 300 acres of communities across 8 projects and transacted over 1000 acres of land around Bengaluru over the last 10 years. All our projects are delivered and sold out.

2. Tell us about Agrocorp’s suite of offerings. How do you create value for customers?

Agrocorp works under two entities. We develop Managed Farm Communities under the brand Agrocorp for our B2C customers and provide Land Investment and Advisory services for B2B clients under the brand Landshare India.

Our curated product line of managed farm communities is a combination which fulfils investment goals and lifestyle goals. An individual gets to invest in the best asset class in an organised manner in a pre-identified growth zone.

Every land parcel or community that Agrocorp offers comes with a title due diligence report with complete paperwork, the land is owned by the company which makes the asset transfer process easy and secure by excluding the hassle of transfer from individual owners and their heirs.

Every community comes with basic infrastructure like boundary, water and electricity infrastructure and management services. Some communities come with selective day to day management services and some communities are fully serviced end to end. The customer can choose basis their requirement and investment goals.

Every farm in a community is a piece of canvas which offers its owner the luxury of space and the freedom to create their own piece of art surrounded by nature filled with peace and tranquillity with the ease of management, secure ownership and a spirit of community.

3. Tell us about your network and footprint in India. What is the current market size of the sector, and how much do you think will it grow in the next five years?

We are headquartered in Bengaluru and have a team of 60+ people. We have our presence and network in three states namely Karnataka, New Delhi and Andhra Pradesh.

The land is limited and is the foundational necessity of every development. Bengaluru is one of the fastest-growing cities in the country and the demand for land is bound to grow as the density grows. Investments from across the globe are happening in Bengaluru for warehousing and residential and commercial development. I estimate the city to grow to double its size in the next 5 years.

4. How is the industry evolving, and what are the trends that will take centre stage in the future?

I feel the industry is evolving and getting institutionalized. Major corporates are looking to expand operations in the country and capitalise on the consumerism of our country. The young India is curious, open to experimenting, has a higher risk-taking capacity and wants to be invested in all segments but in an organised manner. Land has been a favourite investment asset class for India always and if we can make the process complication free and secure, we can see a lot more participation in this category.

5. What are your plans going forward…Top priorities for 2023 – 2024?

As I said our product is a combination of investment and lifestyle, our ongoing project The Vineyard is located in Doddaballapur, which in itself is becoming a new micro market around Bengaluru and has great potential for growth in the future. This project brings a touch of Tuscany to Bengaluru. This project’s exclusive concept and theme laid the foundation for key partnerships with brands like India Sotheby’s, Grover Zampa Vineyard and Eco First: A Tata Enterprise.

We are focussed on creating exclusive land investment opportunities by creating communities around international concepts and themes for our B2C customers.

A key focus for 2023-24, will also be setting up a hospitality wing for Agrocorp, which will act as a service provider for farm owners for rental management services. We are also focused to expand our footprint in other cities across the country.