Mrs. Shweta Tanwar Mukherjee, Founder – Sociallknot in an Interview tells us How AI is playing a vital role in Social Media
CXOToday has engaged in an exclusive interview with Mrs. Shweta Tanwar Mukherjee, Wellness Content Creator, Entrepreneur & Founder – Sociallknot
- What is the idea of starting the Sociallknot?
The idea to start Sociallknot stemmed from my marketing background and years of experience in advertising. After quitting my job, I started using social media for personal expression and noticed the dynamics of marketing were changing with social media gaining popularity. This led me to start content creation and after four years of creating quality and relevant content, I began receiving freelance projects from brands. With these projects, I realized the need for an agency that would bridge the gap between brands and influencers while giving due credit to content creators. This is how the concept of Sociallknot was born in January of this year.
- Tell us something about the company and the team members
Sociallknot is a social media marketing vertical of TIMECODE SOLUTIONS, decade old experiential marketing agency with a strong legacy of working with global clients .
Our social media marketing vertical consists of a core team of 15-20 members, and we also work extensively with over 400 freelancers and off role employees across the country and overseas on a project basis to ensure the best work for our clients. We aim to build a team that is multidimensional and able to work on multiple projects, ensuring that creativity is always at the forefront.
- Tell us your journey of being a social media strategist
I have studied it intensively while working hands-on to build brands through events, brand partnerships, promotions, ideations, and concept creation. With social media platforms gaining popularity, I studied the platform closely and experimented with it while trying to understand consumer psychology. From starting as a social media content developer to bringing in social commerce, I’ve seen the shift and how AI is changing social media. I’ve spent a lot of time understanding how algorithms work, how reach and engagement work, and studied Instagram’s courses and educational materials to stay updated on the platform’s changes. I’ve had ups and downs in the journey, but I’ve always tried to understand each platform’s workings and features to create quality content.
- What according to you are the trends of social media in the coming year 2023
Sociallknot is an agency that primarily works for influencers, ensuring that their creativity and ideas are given due credit in terms of money, efforts, and social media engagement. We also work with brands to provide quality content that resonates with their audience and brand ethics. Our services include social media marketing, influencer marketing, content creation, social commerce, and analytics to measure the success of our campaigns.
Here are two trends that we predict for social media in 2023 are an increased focus on video content and the growing importance of social media for e-commerce. Social media platforms are already prioritizing video content, and we believe this trend will continue to grow as users increasingly prefer watching video content over reading text. Additionally, social media platforms are becoming more integrated with e-commerce features, allowing brands to create seamless shopping experiences for their customers directly on social media.
- The Effects of AI & Social Media’s Use of It
AI has had significant effects on social media, including personalized content, targeted advertising, and automated moderation. It has also created concerns around privacy, bias, and the spread of misinformation. While AI has the potential to enhance user experiences, it is important to balance its use with ethical considerations and accountability.
- What ways do social media networks employ AI?
Social media networks use AI in various ways to improve user experience, enhance content moderation, and drive advertising revenue. Some common ways that social media networks employ AI include:
Content moderation: AI is used to identify and remove harmful content such as hate speech, fake news, and spam. Social media platforms use machine learning algorithms to identify and filter out such content.
Personalized recommendations: Social media platforms use AI to analyze user behavior, preferences, and interests to deliver personalized content recommendations.
Ad targeting: AI is used to analyze user data such as demographics, interests, and browsing behavior to target ads more effectively.
Image and video recognition: Social media platforms use AI to recognize and tag images and videos, making it easier for users to search for specific content.
Chatbots: Social media platforms use AI-powered chatbots to provide customer support and handle basic inquiries.
- What are your Future Plans in the next coming months?
As a social media agency, our goal is to remain competitive and relevant in the industry. To achieve this, we plan to stay updated with the latest trends and technologies, prioritize audience engagement, and focus on metrics that matter. We also recognize the importance of authenticity and transparency in our work, and will strive to maintain these values. In addition, we aim to invest in talent development and create a strong team culture that supports our employees’ career goals. By prioritizing these areas, we believe we can continue to provide exceptional services to our clients and remain a leader in the industry.
As a visionary company, our commitment to excellence is unwavering. We believe that each of our clients deserves customized, brand-focused solutions that cater to their unique requirements. Our goal is to provide an unparalleled level of service that exceeds all expectations.
In order to achieve this, we have adopted a meticulous approach that emphasizes quality over quantity. We do not believe in overwhelming ourselves with multiple projects, as this can compromise the quality of our work. Instead, we focus on one project at a time, investing all of our energy into it and delivering a solution that truly resonates with our client’s needs.
We understand that creating an impact on social media takes time, which is why we take a 360-degree approach that incorporates the latest research on consumer psychology. Our team of experts works tirelessly to design cutting-edge campaigns that are tailored to each client’s specific goals. Whether it is content services, influencer marketing, or campaign design, we deliver out-of-the-box solutions that stand out in a crowded market.
As we look to the future, we remain steadfast in our commitment to quality. We will continue to work on one project at a time, taking the time to research and develop customized solutions that truly make a difference. Our ultimate goal is to create ripples in the market, demonstrating our passion for excellence and our unwavering dedication to our client’s success.
