CXOToday has engaged in an exclusive interview with the CEO and Founder of GreedyGame, Arpit Jain
In today’s fast-paced digital world, app developers and publishers are constantly looking for ways to optimize their revenue streams while providing engaging experiences for their users. This has led to a high demand for effective monetization and user acquisition strategies, as well as reliable tools and solutions to implement them. GreedyGame, a leading player in the ad tech industry, has recently launched PubScale, a game-changing product that promises to transform the app development landscape and revolutionize the way publishers approach monetization and user acquisition. In this candid conversation, Arpit Jain, CEO and Founder of GreedyGame, explains how PubScale is all set to revolutionize and bring about tremendous growth to the app market.
What inspired you to launch PubScale in the first place?
The ad tech industry has undergone significant changes in recent times, resulting in evolving demands, expectations, and intensified competition. Having collaborated closely with publishers for more than a decade, we have developed a comprehensive understanding of their challenges and obstacles, enabling us to launch a product that meets the pressing needs of the industry. The conceptualization of PubScale can be attributed to two primary reasons. Firstly, although publishers are skilled in creating high-quality content and apps & websites, they lack expertise in marketing and monetization management. With PubScale, this knowledge gap is getting filled. Secondly, due to limited bandwidth and resources, publishers may struggle to develop tools that can expedite the app monetization process. With the advent of PubScale, publishers can rely on this platform to scale their businesses while keeping their focus solely on content creation and app development.
In nutshell, our goal is to help publishers grow their business effortlessly, and PubScale is a step towards achieving that mission.
What is the USP of PubScale? What is its key differentiator?
PubScale is India’s first AI-powered one-stop growth and monetization platform for mobile apps and websites. It integrates all the tools of monetization and user acquisition, providing publishers and advertisers with an easy and streamlined solution for monetization, growth, optimization, and analytics.
Can you elaborate on the features of PubScale and its components?
PubScale’s easy-to-use dashboard provides publishers with a clear overview of their business. The platform features four primary products: AdX, SDK X, GROW, and INSIGHTS.
AdX connects publishers with premium advertisers such as Google, InMobi, and Pubmatic, as well as top global advertisers, and provides dedicated policy and operational support for monetization. This product enables publishers to access premium demand from Google and deliver high-quality ads to users. SDK X optimizes ads for app publishers, increasing their performance and revenue by using A/B testing strategies and format mediation. GROW drives user engagement and acquisition, enabling publishers to expand their user base by buying traffic on performance KPIs. Finally, INSIGHTS provides analytics and insights to aid publishers in making data-driven decisions. Overall, it’s a complete solution for growth and monetization.
How can publishers benefit from using PubScale?
With the introduction of PubScale, publishers will no longer have to deal with the inconvenience of managing various platforms. This all-in-one solution enables them to rapidly monetize and acquire users, optimize revenue, and develop better strategies. By providing access to a variety of tools, PubScale simplifies the process, ultimately saving time and costs while improving overall efficiency. Furthermore, now they can focus on creating awesome content and apps.
How can your all-in-one AI-powered platform assist international users with both app monetization and user acquisition?
Industry reports indicate that the global mobile marketing market size was approximately 11 billion U.S. dollars in 2020, and it is expected to surpass 55 billion U.S. dollars by 2030. The United States alone saw mobile advertising spending reach roughly 120 billion U.S. dollars in 2020, which represents an annual growth rate of over 20 percent. With smartphones becoming increasingly integral to the daily lives of millions of Americans, marketers are increasingly investing in mobile advertising. According to a recent survey, U.S. marketing experts allocated roughly 18.5 percent of their budgets toward mobile marketing initiatives in 2021. Therefore, PubScale can be an excellent solution for businesses looking to leverage adtech in creating multiple revenue streams and boosting their earnings while addressing challenges such as accessing premium demand and easy technology integration.
Lastly, what are your future plans with PubScale?
The idea is to build and incorporate more tools that facilitate publisher growth, so, you will definitely see more AI-powered features that will enable in-
- Bringing in more insights for developers to be able to scale their applications better
- Growing globally and expanding the footprint to other geographies as well
- Being a one-stop solution for all developers need
- Not just adding but elevating the overall app experience using PubScale
With PubScale we want developers to focus on their apps and the content that they create.
