Revolutionizing Industries: BRAIIN Holdings’ Vision, Expansion Plans, and Path to NASDAQ Listing
CXOToday has engaged in an exclusive interview with Natraj Balasubramanian CEO BRAIIN.
- Please share a background on BRAIIN Holdings.
BRAIIN Holdings leverages patented and proprietary cutting-edge technologies such as AI/ML, IoT, and robotics to deliver actionable intelligence to our clients in Agriculture, Ag-finance, Ag-insurance, Customer Experience (CX) in the Service Industry, Fintech, Telecom, and Mining.
- What are the investment and expansion plans of BRAIIN Holdings in India?
BRAIIN intends to make several acquisitions and invest more than $100 million in India, to provide cutting-edge technologies in the agriculture, telecommunications, mining, and services sectors.
There are plans to revolutionize Indian agriculture through AI, ML, IoT, and Robotics, empowering farmers with data-driven insights. The aim is to optimize planting, irrigation, and harvesting, to drive efficiency and sustainability.
In the service sector, with Exato we would position ourselves as Experience Integrators, assisting our enterprise clients in enhancing both Customer Experience (CX) and Employee Experience (EX) through a comprehensive and holistic approach that encompasses Consultation, Technology Solutions, Custom Application Development, and Managed Services.
- What is the technology that BRAIIN is planning to bring to the Indian Market?
BRAIIN envisions a transformative impact on Indian agriculture through the strategic application of cutting-edge Artificial Intelligence (AI), Machine Learning (ML), Internet of Things (IoT), and Robotics technologies. These innovative tools serve as catalysts for precision agriculture, empowering farmers with data-driven insights for informed decision-making. AI and ML amalgamate data from varied sources—sensors, satellites, and drones—to optimize farming facets like planting, irrigation, and harvesting. The outcomes reduce waste and increase crop yields. BRAIIN’s applications span various critical areas including Crop Monitoring, Predictive Analytics, Pest Control, Livestock Monitoring, and Supply Chain Optimization. These applications significantly enhance efficiency and sustainability in agriculture. Through the strategic use of drones, satellites, and IoT devices, BRAIIN conducts comprehensive data analysis and employs aerial robots for precise crop spraying, further bolstering agricultural productivity. Our AI enabled customer Experience offerings can help in customer journey mapping, predictive analytics, real-time assistance, automated customer support, omni channel experience, and efficient feedback collection and analysis which can help in both customer retention and acquisition.
- Can you elaborate about your recent acquisition of the CX tech company exato.ai in India?
Through our strategic acquisition of Exato.ai, we have significantly bolstered our position in the realm of Customer Experience (CX). Our cutting-edge technologies empower us to deliver comprehensive contact center management services within a consultative framework. This approach equips us to provide clients with deep insights into their prevailing challenges and, consequently, recommend tailored solutions.
Exato.ai stands out as a leading force in the Customer Experience (CX) arena, with an impressive portfolio of over 100 clients and a strong presence across the US and APAC regions. This strategic acquisition perfectly complements our commitment to advancing our standing within the CX & EX domain. These domains have become pivotal areas of focus for organizations in both the present and future. With Exato’s diverse range of offerings, including Conversational AI, Data Engineering, Automation as a Service, CCAAS, and more, we are poised to embark on an exciting journey to broaden our horizons in the CX landscape.
- How many acquisitions are planned over a year in India?
BRAIIN envisages 8-10 acquisitions over a year in India, leveraging growth opportunities in Agtech, Fintech, Telecom, and CX sectors.
- Why is BRAIIN going public now by listing on NASADQ?
Entering the public markets will provide us with access to a significantly larger pool of capital. This, in turn, will enable us to execute our existing contracts, foster organic growth, and facilitate our expansion through mergers and acquisitions. We consistently seek synergistic acquisitions that align with our corporate culture. Over the past six months, we’ve successfully executed a few synergistic acquisitions, elevating our market capitalization from $215 million to $572 million. As a high-growth, EBITDA-positive tech company, going public will enhance the visibility and adoption of our products and services.
- As BRAIIN is going public soon, by listing on NASDAQ, what will be the sole valuation after the listing?
BRAIIN’s current Enterprise Value stands at $572 million. With strategic acquisitions in the pipeline before our public listing, we have the potential to significantly boost our market cap, which is projected to exceed significantly upon going public.
