Rupeeseed: Pioneering Financial Technology Solutions and Global Expansion

CXOToday has engaged in an exclusive interview withMr. Sandeep Manoharan, CEO & Founder of Rupeeseed 

  1. Can you provide an overview of Rupeeseed’s journey since its inception in 2012, highlighting key milestones achieved along the way?

A: Since its inception in 2012, Rupeeseed has become a leading player in providing solutions and platforms to broking and wealth management firms. It has expanded rapidly with a focus on financial technology, developing tailored solutions for brokers and wealth management, acquiring over 110 prominent Indian brokers, and establishing subsidiaries like Innodigital and RTVTech. Rupeeseed has also taken ISO 12207-2017 certification underscoring its commitment to quality and security. Rupeeseed’s journey embodies innovation, customer focus, and market expansion, solidifying its position as a leading provider of financial technology solutions.

  1. Rupeeseed is renowned for its innovative technology solutions within the financial services sector. Could you delve into the core products and services offered by Rupeeseed, with a focus on how they cater to the specific needs of brokers, fintech startups, and wealth management companies?

A: Rupeeseed offers tailored technology solutions -including streamlined client onboarding, advanced trading platforms, and back-office solutions for efficient operations. Wealth management solutions encompass portfolio management and financial planning tools, driving client engagement. Managed services ensure secure infrastructure and hosting, ensuring scalability and security. These offerings cater to specific industry needs, empowering clients with innovative solutions for streamlined operations and business growth in the financial services sector.


  1. Given the paramount importance of cybersecurity in financial transactions, how does Rupeeseed prioritize cybersecurity within its technology solutions to ensure compliance and secure financial transactions?

A: Rupeeseed prioritizes cybersecurity for financial transactions with robust encryption, regular security assessments, and ISO 12207-2017 compliance. Our proactive approach, staying updated on threats, and strict adherence to regulatory standards ensure data integrity. We promote a culture of vigilance through staff and client cybersecurity training, maintaining trust and security.


  1. With subsidiaries such as Innodigital and RTVTech, Rupeeseed provides specialized solutions for brokers and wealth firms. Could you discuss the unique value propositions offered by these subsidiaries and how they complement Rupeeseed’s primary offerings?

A: Rupeeseed’s subsidiaries, Innodigital and RTVTech, bring unique value propositions to the table, which makes Rupeeseed the only company that provides end-to-end solutions right from onboarding, and trading to back office. The subsidiaries complement Rupeeseed’s primary offerings and enhance its overall suite of solutions for brokers and wealth firms.

Innodigital specializes in streamlining client onboarding processes with solutions such as e-KYC (electronic Know Your Customer), AP (Authorized Personnel) onboarding, CRM (Customer Relationship Management), and Robotic Process Automation. This streamlining saves time and resources for brokers and wealth firms, making the onboarding experience faster, more efficient, and compliant with regulations. Innodigital’s focus on onboarding and CRM also helps in building and maintaining strong client relationships, enhancing client retention and satisfaction.

On the other hand, RTVTech specializes in back-office solutions and reporting solutions. It facilitates seamless integration between front-end and back-end systems, ensuring smooth operations and data flow with other integral systems like e-kyc platform and trading platform. RTVTech’s integrated DP (Depository Participant) solutions and open API for reporting provide comprehensive back-office support, enabling brokers and wealth firms to manage their operations effectively and make data-driven decisions.

Together, these subsidiaries complement Rupeeseed’s primary offerings by addressing specific pain points and needs within the brokerage and wealth management sectors. Innodigital’s focus on efficient onboarding and CRM aligns with Rupeeseed’s goal of providing user-friendly and customer-centric solutions. Meanwhile, RTVTech’s emphasis on back-office integration and reporting enhances Rupeeseed’s suite of solutions by ensuring seamless operations and data management.

Overall, the unique value propositions offered by Innodigital and RTVTech enhance Rupeeseed’s ability to cater to the diverse needs of brokers and wealth firms, providing them with a comprehensive set of solutions to thrive in the competitive financial services landscape.


  1. Rupeeseed has facilitated over 5 million customer onboardings and achieved seamless back-office integration. Could you illuminate the strategies employed by Rupeeseed to attain such scale and efficiency in customer onboarding and back-office operations?

A: Our success in customer onboarding and back-office integration can be attributed to a combination of streamlined processes, scalable infrastructure, robust integration capabilities,  strong compliance framework, and commitment to continuous improvement. By leveraging these strategies, we have been able to achieve scale and efficiency in our operations while delivering a superior experience to our customers.


  1. Trusted by 110+ prominent brokers in India and with a global presence in the Philippines, Bangladesh, and the UAE, how does Rupeeseed adapt its solutions to meet the diverse needs of clients across various regions?

A: Our approach to adapting our solutions to meet the diverse needs of clients across different regions is rooted in understanding, flexibility, collaboration, and continuous improvement. By leveraging these principles, we can effectively serve clients in diverse markets and establish ourselves as a trusted partner for their financial technology needs.


  1. Rupeeseed is known for its customer-focused approach and dedicated support. How does the company prioritize customer satisfaction and ensure that clients receive the requisite support and expertise?

A: We prioritize customer satisfaction with dedicated support and tailored solutions. Our customer-centric culture ensures proactive communication, while dedicated support teams offer expertise and assistance. We customize solutions to meet unique client needs and actively seek feedback for continuous improvement. Through ongoing education and training, we empower clients to maximize the value of our offerings. Our commitment to excellence fosters long-term relationships built on trust and mutual success.


  1. As a leading player in the financial services industry, what are Rupeeseed’s plans for future growth and expansion, both domestically and internationally?

A: As a leading player in the financial services industry, Rupeeseed is committed to sustained growth and expansion, both domestically and internationally. Domestically, we plan to further penetrate the market by expanding our product offerings and strengthening our partnerships with prominent brokers and financial institutions. Additionally, we aim to leverage emerging technologies to enhance our solutions and stay ahead of the curve. In its pursuit of international expansion, Rupeeseed, as a prominent financial services player, is strategically developing products for foreign markets, adapting and innovating product offerings, and ensuring that we provide best-in-class solutions in targeted markets. Through a combination of innovation, partnerships, and a customer-centric approach, we aim to solidify our position as a global leader in financial technology solutions.