Soft Tech Solution: Empowering Your Business with Innovative Software Solutions

CXOToday has engaged in an exclusive interview with Mr.Vijay Patel- Director of Soft-Tech Solutions

1. An overview of the business model for Soft Tech Solutions.

With more than 800 clients, SOFT-TECH Solutions is a top supplier of telecom and fintech software solutions for banks, financial institutions, and other companies. Ahmedabad, Gujarat, is home to our headquarters. When Soft-Tech Solution was founded in 2015, we began operations by integrating third-party financial software and providing SMS services. Our company currently offers more than 15 IT services and has created 16 software products that are used by banks, financial organisations, and other companies.

2. The Aim of the establishment of Soft Tech Solutions.

With a focus entirely on timely delivery, approachable, interactive behaviours, transparency business policy, competitive price, and commitment to quality that is not just for today but also for the future, SOFT-TECH Solutions was founded with the intention of providing the most cost-effective and high-quality services.

To support the business goals of our customers by establishing ourselves as an industry leader in the provision of high-quality information technology services and solutions to all clients, regardless of size.

3 – What kind of future investments are you looking at from an organisational point of view in the next 2-3 years? Also, are you looking to raise funds from Investors?

Well, there are many future investments we have planned of which we have targeted to close in next 2 to 3 years. If, we talk about investing in project and products than we have planned for many new Innovations to be developed such as Domestic IVR customer support centre (Call Centre Team for Banking) and widely investing in WhatsApp Business and Remote Support Tool (a secured way of remote desktop access).

Currently, we are not looking for any funds from investors but “Yes”, We are looking for Customers and Partners who can leverage our products in Middle East Countries. We have developed POS-Point of Sale in some states of the US market and we are definitely looking for some partners who can take this to heights.

Now, let us discuss investment apart from Product wise:  We have planned to start up new owned offices in parts of Rajasthan, Ahmedabad and Mumbai. By identifying the capabilities of our existing workforce we have also planned to give more on quality, sales of training and certifications to our employees. Certification which matches the corporate world and helps them to stay competitive in the market. Some certification we have decided for our Employees: Google Cloud certified, AWS Certified Cloud Practitioner, AWS Certified Developer – Associate, DevOps Certification.

4- Are there any competitors? What is the key differentiator between you and your competitors? Explain in detail your USP?

Yes, We do have competitors and I feel that Competition forces us to do our Best. And famous quote also says that “A horse never runs fast as when he has other horses to catch up and outpace”. In today’s technological world it is good to hear that a company has some competitors and it is obvious that if we keep on reinventing, we will have new competitors but we will also have New Customer’s and we truly appreciate every competitor’s great ideas and developments. I can say about many competitors who shares a lot of mutual Customer’s, there are many Banks and IT Companies that do uses both of our offerings and often finds that our product makes accomplishing because of the advance design of the products by giving maximum level of automation which helps customer with much easier in their daily transactions customers are happy with our services as we have security certification of every products which has passed with VAPT test and it is renewed in every quarter and our team is always available for 24/7 support and we make sure that customer gets addressed within the SLA period with timely updates on Email and SMS with the help of our Ticketing Tool.

5 – How well do your services work for all of your clients? How does it simplify their lives for them?

Software as a Service (SaaS) and Communication Platform as a Service (CPaaS) subscription-based offerings from SOFT-TECH Solutions help banks and other financial institutions deliver digital banking services more affordably, improve client engagement, and increase consumer connection.

Our communications platform as a service (CPaaS), which includes SMS, Miscall, IVRS, Voice, and other services, includes a set of secure APIs for straightforward connection with your core software.  SaaS, or software as a service, refers to a cloud-based service that makes software readily available online. It eliminates the requirement for you to download software onto your computer, enabling it to offer ongoing upgrades and support.

6- In your opinion, what do you see as the future of the IT industry, and how does Soft-Tech Solutions plan to adapt to and leverage these changes?

The World of IT industry will be full of transformation and automation in future and I feel that there will be more demand for digitization and AI with the combination of Machine Learning.

SOFT-TECH Solutions is a top supplier of telecom services and fintech software solutions for banks, financial institutions, and other industries. We, Soft-Tech Solutions are keen to adapt to Digital products for its increase in use of internet and mobile devices. We are continuing efforts to enhance digitalization for banking services. We have developed an AI based chatbot which is integrated with Whatsapp business API and we are planning to enhance AI bot services which would help bank’s for their customer’s Re-KYC process, Funds transfer, Digital onboarding, Documents Forensic validation and much more.  Customers can avail major banking services that can be accessed from home without visiting the bank.

The above stated atomization is the most in demand for Organisational development in the upcoming years. So, We have to be more competitive and updated for better opportunities in the market.