Super4: Revolutionizing Fantasy Cricket Gaming and Embracing Growth in India

CXOToday has engaged in an exclusive interview with Mr Rohit Bansal, Founder, Super 4- India ka apna gaming app!

1.Can you provide an overview of your background and what inspired you to create the Super4 app?

Cricket is a religion in India and I used to play county cricket during my college days in the UK and grew fond of the sport. On my return to India, I matched my passion for cricket and my entrepreneurial skillset to launch Super4, “India Ka Apna Gaming App” a leading gaming platform for Indian players to explore a vast array of immersive gaming experiences. Super4 is committed to creating an inclusive space where Indian gamers feel right at home. Our platform is designed to showcase the vibrant gaming culture of India and celebrate the unity and diversity that define our country. Our goal is to provide a platform for gamers from all corners of India to connect, compete, and have a blast.

Super4 is built with the customer’s convenience in mind. Our user-friendly interface allows users to effortlessly navigate through the app, discover new games, and engage in seamless gameplay. We prioritize customer safety and privacy, implementing robust security measures to ensure a secure gaming experience.

2. How do you see the growth of fantasy gaming in tier II & tier III cities?

The growth of fantasy gaming in tier II and tier III cities is incredibly promising. As an app owner in the fantasy gaming industry, I see immense potential in these regions. People in these cities are increasingly getting access to smartphones and the internet, which is the foundation for participating in fantasy games. Moreover, the love for sports, especially cricket, runs deep in these areas, making fantasy sports a natural fit for their interests.

The affordability and accessibility of smartphones, coupled with the growth of reliable data networks, have fueled the adoption of fantasy gaming. In tier II and tier III cities, we have observed a surge in user registrations and engagement. Our focus is on creating a user-friendly app with simple interfaces and localized content to cater to these regions. Additionally, partnerships with local influencers and regional language support have further contributed to the growth. The future of fantasy gaming in tier II and tier III cities looks incredibly bright, and we are committed to providing an exciting and accessible gaming experience for all.

3. How is Super4 contributing to the gaming sector in India?

Super4 is making a significant contribution to the gaming sector in India. Our app provides cricket enthusiasts with an engaging and immersive fantasy gaming experience, allowing them to create their dream teams and compete with friends and fellow fans. This not only enhances their understanding of the sport but also boosts their excitement during matches.

Super4 also supports the growth of the gaming industry by creating job opportunities for game developers, data analysts, and customer support personnel. We collaborate with local talent and encourage the development of skills in technology and data analytics. Our presence contributes to the economy by generating revenue through advertising, partnerships, and user subscriptions. Moreover, we prioritize user data security and responsible gaming practices to ensure a safe and enjoyable experience for players of all ages. In summary, Super4’s contribution to the gaming sector in India is fostering entertainment, economic growth, and skill development while keeping gaming safe and fun for all.

4. What is the road ahead for Super4 & online fantasy gaming industry?

The road ahead for Super4 and the online fantasy gaming industry looks promising. As Super4, we are focused on enhancing the user experience, making our app more user-friendly, and ensuring fair play. We’ll continue to offer a wide range of sports, including cricket, football, and more, to cater to a diverse audience.

In the broader online fantasy gaming industry, we anticipate growth due to increased sports participation and smartphone usage. Regulations will play a crucial role in shaping the industry’s future, ensuring the safety and integrity of the games. We’ll also focus on responsible gaming initiatives, promoting awareness about the importance of playing for fun rather than recklessly.

Moreover, partnerships with sports leagues and teams will be vital to attract more users. The industry is likely to evolve with technological advancements, offering more immersive and interactive experiences. Overall, the road ahead for Super4 and the online fantasy gaming industry is filled with opportunities, provided we maintain transparency, fair practices, and adhere to evolving regulations.

5. How Super4 is tackling the government’s new GST rule for gaming applications?

The revised GST rate has had a substantial impact on our pricing approach. We’ve had to carefully reconsider how we price our services to stay competitive and cover our operational expenses in light of this new tax rate. We conducted a comprehensive analysis to understand how the updated tax rate affects our costs, including server maintenance, development, and marketing.

To keep our app affordable for users, we made the decision to absorb a portion of the increased tax burden ourselves, rather than passing it all onto our customers. This strategic choice allowed us to strike a balance between staying competitive in the market and ensuring our app’s sustainability. We also explored ways to improve our internal processes to minimize the impact of the higher GST rate.

6. In an ever-evolving tech and gaming landscape, how do you plan to stay innovative and competitive in the fantasy gaming industry?

In the dynamic world of fantasy cricket gaming, we at Super4 are committed to staying innovative and competitive. To achieve this, we’re focused on a few key strategies. First, we’re investing in cutting-edge technology and user-friendly interfaces to ensure a seamless and engaging gaming experience. We’re constantly updating our app to incorporate the latest features, such as real-time player statistics and immersive virtual experiences.

Second, we’re expanding our offerings beyond traditional fantasy cricket. We’ve introduced new games, including cricket quizzes, prediction contests, and even interactive chat features where fans can discuss the game. This variety keeps our users engaged and entertained.

Lastly, we’re dedicated to building a strong community around Super4. We’re enhancing social features, allowing players to create private leagues, interact with friends, and share their success stories. This fosters a sense of belonging and competition among our users.