CXOToday has engaged in an exclusive interview with Ms. Nikita Vora, Automation Coach and Digital Marketing Consultant. She founded her business during covid 19 pandemic SMM Unleashed.
- How do we generate revenue for New Age entrepreneurs?
With many opportunities to get creative with digital marketing, it can be daunting to start planning strategies that can work for the brand. Whether one is building brand awareness for a new venture or aiming to increase the sales of an established business, optimizing a site can help you convert customers faster.
SEO is the practice of improving website elements to rank higher on search engine results pages (SERPs). SEO is a cost-effective solution compared to other digital marketing methods, making it a perfect new age marketing strategy.
Aligning sales and marketing enables you to establish a shared framework of business goals. While both departments have different objectives, cross-functional team collaboration results in a more effective approach to increasing revenue – which is any business’ ultimate goal.
- Challenges faced by entrepreneurs for digital marketing and how do we overcome them?
Cost is the major and the biggest challenges for entrepreneurs when it comes to Digital Marketing. Many digital marketing services and tools can be expensive, and entrepreneurs may not have the budget to invest in them. Free low-cost tools like ChatGPT are effective tools for content writing .
Content strategy is the heart of digital marketing. Creating valuable content improves your SEO efforts as Google considers quality a ranking factor. The more relevant and useful your content is, the more likely your site’s visibility will increase.
3 How AI plays a role in Digital Marketing?
Developing artificial intelligence helps businesses and brands in digital marketing create various alternatives in the ways and methods of communicating with their target audience. In digital marketing, it is possible to conduct target audience-oriented marketing by collecting data about customers, consumers, potential customers, and the target audience with artificial intelligence technologies.
Artificial intelligence provides companies with solutions to be more effective in their advertisements and constitutes a critical promotional expense. In addition, AI digital advertising with the right content enables companies to reach their target audiences at the right time and in the right environment.
4 How to increase the social media presence by Digital marketing?
To boost social media presence via digital marketing, adopt a strategic approach. Start by defining clear goals and understanding your target audience and their preferred platforms. Maintain consistency with a content calendar, incorporating diverse formats like images, videos, and infographics. Use trending hashtags and keywords for increased discoverability and create shareable content. Leverage paid advertising on platforms like Facebook, Instagram, and Twitter, optimizing targeting options for the right audience. Actively engage with your audience through comments and messages to foster a sense of community. Collaborate with influencers, run contests and promotions, and monitor analytics for performance insights. Facilitate cross-promotion with complementary brands, encourage user-generated content, and stay abreast of social media trends and algorithm changes. This dynamic, multifaceted digital marketing approach ensures an effective strategy for expanding your social media reach.
