Westinghouse Smart TVs: Carving a Niche in the Indian Market – A Look at Their Advantages, Innovations, and Marketing Strategies
CXOToday has engaged in an exclusive interview with Mrs. Pallavi Singh Marwah, VP of SPPL.
- With the presence of popular foreign TV brands in India, how does SPPL, along with Westinghouse, plan to carve out a larger share of the retail market?
Westinghouse is a brand that comes with more than 130 years of legacy. It has a global presence in not only TV’s but other appliances as well. We brought the brand to India with an aim to penetrate the masses and with our products being made in India, we urge the Indian consumers to purchase the same. Our product range is now varied and caters to mid-segment as well as the premium price range markets which helps in capturing a larger market share.
- Can you elaborate on the key advantages and unique selling points that Westinghouse Smart TVs offer to Indian consumers?Westinghouse TV’s are available across the country through Amazon.in on 15000 + pin codes. We also provide on site services, so the customer does not need to go anywhere in case any issue arises. Inhouse extended warranty services are also offered for the ease of consumers with no third party involvement. Along with all of this, we offer android and google tv’s at very competitive prices which ensure the latest technology to consumers at low costs.
- In terms of technology and innovation, what can we expect from Westinghouse Smart TVs in the near future, and how will this set them apart from the competition?
At Westinghouse, we’re dedicated to pushing the boundaries of technology for our customers. In the near future, we have exciting plans, including the introduction of larger Android and Google TVs that will be proudly made in India. These upcoming innovations are a testament to our commitment to delivering cutting-edge technology while supporting local manufacturing, ensuring our Smart TVs stand out with a blend of quality and innovation in the market.
- How does SPPL position Westinghouse TVs as a leading choice in the Indian smart TV segment? What marketing and branding strategies are implemented to differentiate the brand and create a strong market presence?
Westinghouse is positioned as a brand for the masses and we market it the same way. We are trying to create a place for the brand which resides between Category A and C brands in India and acknowledge that it is not an easy task. We have been present in India for the past 2 years and hope that by the end of the third year, the brand will have made its space in the Indian market. We are also in talks of opening up the brand in the offline market space which will widen its presence further.
- Can you describe any recent innovations or developments in the company’s product line?
Our latest developments include the introduction of a premium range, featuring the impressive 55-inch Google TV. We’re also working on expanding our product line to offer larger screen sizes, keeping our focus on providing exciting options to our customers.
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