Wiredus Media: Pioneering Integrated Marketing Solutions for a Digital Future

CXOToday has engaged in an exclusive interview with Mr. Ravish Yadav Founder & Director of Wiredus Media Private Limited

1. Where and when was the company founded?

Wiredus Media Private Limited was founded in Gurugram, Haryana, India in the month of December 2021.

2. Describe your primary USPs. What sets you apart from the existing competition? Our primary USPs include:

• Employee-centric approach: We believe that our employees are our greatest assets, and we invest heavily in their growth, development, and well-being. This fosters a supportive and innovative work environment, which ultimately drives exceptional results for our clients.
• Data-driven decision-making: We leverage data and analytics as the keystones of all our strategies and tactics, ensuring that our campaigns are highly targeted and effective, delivering exemplary results
• Holistic approach: We offer a wide range of Integrated marketing services hedged on a digital-first approach, allowing clients to choose specific services or opt for comprehensive strategies based on their needs and goals.
• Agility and adaptability: We stay ahead of industry trends and technological advancements, giving our clients a chance to experience the most innovative and effective solutions.

3. Why was the platform necessary?

The creative and marketing landscape is constantly evolving and businesses need a partner who can help them navigate these changes and stay ahead of the curve. Wiredus Media was founded to meet this need, providing businesses with comprehensive and innovative integrated marketing solutions that help them achieve their goals. We create tailored marketing solutions for brands based on their needs.

4. What are the expectations in the area of digital marketing? This area is expected to continue expanding quickly, with increased use of newer technology driving this.

We can see a growing trend of internet users, not just in India but the world over. The digital marketing industry is expected to continue growing rapidly in the coming years, driven by the increasing adoption of newer technologies such as artificial intelligence, machine learning and augmented reality. These technologies are enabling marketers to deliver more personalised, targeted and engaging experiences to their customers.

5. What contemporary equipment does Wiredus use? Describe the platform’s technologies.

At, Wiredus we use a variety of contemporary equipment and technologies to deliver our services, including:

• Data analytics tools: We use Google Analytics to track website traffic, user behaviour, conversions and other key metrics. It provides detailed reports and data visualisations, enabling us to understand how our marketing efforts are driving traffic and conversions.
• Social media management tools: Using hootsuite, a social media management platform, we schedule and publish social media content across multiple platforms. It also provides analytics and reporting features, enabling marketers to track engagement, follower growth and other social media metrics. This data helps us in measuring the effectiveness of social media campaigns and optimizing content strategies.
• Content marketing tools: We use content marketing tools to help our clients create and distribute high-quality content that attracts and engages their target audience. These tools include content management systems, keyword research tools and social media sharing tools. We use SEMrush as a comprehensive SEO and digital marketing tool that offers features such as keyword research, competitor analysis, backlink analysis and website auditing. It helps us track keyword rankings, identify opportunities for improvement and monitor the performance of their SEO campaigns.

6. How is technology assisting you in unlocking the secrets to corporate expansion and an increase in revenue?

Technology is playing a vital role in helping us to unlock the secrets to corporate expansion and an increase in revenue for our clients. By leveraging data and analytics, we are able to develop customised and effective marketing campaigns that reach the right people at the right time. Additionally, technology allows us to automate many of our tasks, freeing up our team to focus on more strategic and creative initiatives. At Wiredus, we believe AI is not the enemy – it can be experimented with to create highly accurate data-powered advertising campaigns.

7. Do you have any winning campaign tactics you would like to share?

One of our winning campaign tactics is to focus on creating personalized content that is relevant to our target audience. We use data and analytics to understand our audience’s challenges and objectives, and then we create content that addresses them directly. This approach has helped us achieve high engagement rates and conversion rates for our clients. Not only that, we are creatively fueled. Our team is made of experts in their field who are driven to provide exceptionally unique results – suited for each brand’s unique story.

8. Have you ever encountered any business difficulties? If yes, please elaborate.

Like any startup, we have encountered some business difficulties along the way. One of the biggest challenges has been finding and retaining top talent. The digital marketing industry is highly competitive, and there is a shortage of skilled professionals. However, we have been able to overcome this challenge by creating a supportive and innovative work environment that attracts and retains top talent.

9. How do you envision the company expanding in the future? Describe.

We envision Wiredus Media expanding into a leading global integrated marketing agency in the coming years. We plan to achieve this by expanding our team, enhancing our service portfolio, and venturing into new markets. We are also committed to investing in research and development to stay ahead of the curve and offer our clients the innovation they desire.

10. As a startup company, what are your plans for employing workforce members?

We plan to employ over 500 workforce members in India over the next two years. We are looking for skilled and experienced professionals with a passion for marketing. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Wiredus Media Private Limited is a digital transformation partner that is committed to helping businesses achieve their goals