WISR: Empowering Schools Through Brand Collaborations – Insights from Vandana Verma, Co-Founder & Managing Partner, Wondrlab Network India
CXOToday has engaged in an exclusive interview with Vandana Verma, Co-Founder & Managing Partner, Wondrlab Network India
- What was the objective behind launching Wisr?
Education has a significant role to play as India moves towards being a $5trillion economy. We built WISR, Wondrlab Network’s open tech platform, to play a constructive role in making this happen. It is India’s first-of-its-kind platform created to empower schools through brand partnerships. We believe in marketing for good and leveraging the power of brands to create value for schools. It is a game-changing platform that creates additional revenue streams for schools.
2. Which regions and cities have implemented Wisr, and how has the response been from schools and brands in those areas?
The widespread impact of WISR is evident through its presence in more than 20 cities, offering a vast reach that transcends geographical boundaries. With an extensive inventory comprising 15.9k unique items, WISR stands as a dynamic platform for brands to showcase their offerings to a diverse audience. Leveraging its connectivity, WISR has reached over 1.4 million students, making it a significant channel for engagement and interaction.
The magnitude of WISR’s influence is further highlighted by its estimated impressions, exceeding an impressive 7.5 billion. This exposure fosters brand recognition and consumer engagement on an unparalleled scale. Within this landscape, brands find an unmatched opportunity to connect with the younger demographic—a segment that undeniably wields substantial purchasing influence across diverse sectors.
In essence, the impact of WISR is far-reaching and transformative. With a presence in multiple cities, an expansive inventory, and a broad student reach, it offers an unprecedented platform for brands to connect, engage, and leave a lasting imprint on the evolving consumer landscape.
3. Could you please shed some light on the framework of Wisr and how does it positively influences school experiences?
WISR lets brands identify and select schools based on the category, marketing objectives and budgets. Once a brand has selected the school and region, the platform gives brands a complete view of the infrastructure and real estate available in order for them to choose the right space to develop their campaigns. The platform then helps brands schedule, deploy and optimize their campaigns, all at the click of a button. Brands can also measure the success of their campaigns with utmost transparency and precision. It’s the most cost-effective platform for school campaigns to help forge the deepest brand connections.
4. How has Wisr’s platform evolved since its launch, including any noteworthy updates to better cater to schools, teachers, and students?
In just about a year, Wisr has grown to:
20 + cities
15.9k unique inventories
1.4Million + student reach
7.5Billion + estimated impressions
We understand that as schools benefit from brand partnerships, they are also faced with a moral responsibility towards children with regards to the pieces of communication they interact with. So, to safeguard this, we have on-boarded a panel of educationalists, child psychologists, and a legal team of experts responsible for vetting all brand communication. As a team, they will ensure that all school guidelines and ethical advertising principles are being adhered to. The open platform will let all brands, media agencies and creative agencies participate across key verticals like sports, health hygiene and edutainment.
5. Looking ahead, what goals and milestones is Wisr aiming for, and how do these objectives align with its mission to enhance schools through brand partnerships?
WISR will onboard more than 50K schools over the next 5 years and we will aim to enhance teacher salaries by 20-25% across every participating school.
