News & Analysis

Canva’s Enterprise Product: What’s New?

The design tool launched in 2019 is now capable of handling larger cohorts and costs more

When Canva launched its design tool back in 2019, they called it an enterprise product. Five years later, they have come out with another enterprise product, and this time it is actually the real thing. Back then, the Australian company, recently valued at $26 billion, designed the tool to assist small teams of up to a 100. Now, 5,000 team members can work in tandem. 

In addition, the company has gone for a major revamp that comprises several updates required to make its design system attractive to small teams and large ones across both small and large enterprises. For starters, its set of existing tools are easier to find now and come with better collaboration capability, brand management and security features. 

Better solutions come at a higher cost

Of course, all of this could burn a wider hole in your pocket as subscribing to the existing version would cost $100 per seat per year (with a minimum of three) while the enterprise version (the real thing) costs $300 per seat annually. In the latter case, the company does promise negotiated volume-based discounts. So, no fret! 

Canva co-founder and CEO Melanie Parkins says in a press statement that the company wrung-in the new product experience along with new products to empower every organization to design. “We democratized the design ecosystem in our first decade and now look forward to unifying the fragmented ecosystems of design, AI, and workflow tools for every organization in our second decade,.” she says. 

However, there’s a small fly in the ointment. Canva says the redesigned homepage and editing experience would be available from today, but to only the “first one million users who discover the secret portal” hidden on the homepage. For the rest, the waiting time extends for two months as it would roll out only in August. 

What’s new in the enterprise version

A good chunk of the updates are very enterprise-focused and include an AI-powered style matching for brands that allows users to customize the folders displayed on their workspace. It also allows teams to mark out designs, folders and brand templates to provide easier access on specific projects. Canva docs now have a suggestion mode for editors to leave recommendations. 

The new editing panel now auto collapses when not in use so that it does not obstruct the in-process design projects. There is also a quick action toolbar on the top of the page that adds more of Canva’s popular design tools such as color selection wheel and background removal features. There’s a Magic Studio set of AI tools that can auto clip highlights and remove background noise for video editing. 

There are several updates and innovations that Canva has come up with and the company has listed them out on their website for easier understanding. Just click on this link and find out more about how Canva’s new version can be helpful. 

So, what prompted the shift over?

Company CPO and co-founder Cam Adams notes that when they started in 2019, they were seeking to support individual users and small teams Over the years, larger companies began using Canva and this put them under pressure to create a better suited product. One that is geared towards the needs of enterprise-level customers. 

Adams told TechCrunch that Canva can now have cohorts of up to 5000 people using it within a company. There are three specific challenges that Canva sought to fix, the first of them being the larger group that was now working on design as multiple divisions and groups were getting involved. 

The second of course was the obvious inclusion of AI tools into the design ecosystem that had some brands worried about legal complications in design. The third one related to workflows where tools are required to handle not just back-end user engagement but also shifting work laterally into departments.

“We’re no longer just thinking about empowering every person. We’re really thinking about the second decade of Canva being about empowering every organization. And when we think of enterprises, we’re really looking at bringing all that fragmentation together into one platform,” he said in an interview with Techcrunch.