Adda247 Celebrates its Teachers with the Launch of ‘Teacher Star Hai’ Campaign
Teacher Star Hai’ campaign will run from 2nd – 5th September featuring short videos that serve as a window into the world of Adda247’s teachers
Google-backed Adda247, India’s largest vernacular learning platform, has announced a Teacher’s Day campaign titled “Teacher Star Hai”. Designed and curated to celebrate teachers in the digital age, Adda247’s campaign will run from September 2nd to 5th, coinciding with Teacher’s Day week. As a part of the campaign, Adda247 has created short videos that will feature on the company’s social media to serve as a window into the world of their teachers.
The campaign consists of slice-of-life conversation videos with teachers that provide a view into their personal lives beyond the classroom. The videos are fun, candid conversations with teachers that celebrate their own unique perspectives, aspirations, and personalities. Here are some videos that Adda247 posted on their social media platforms, YouTube (Rapid Fire), YouTube (Happy Teacher’s Day) and Instagram (What Inspires Teachers).
As a testament to its commitment to teachers’ well-being, Adda247’s company policy entitles its teachers to unlimited leaves. This progressive approach not only acknowledges the importance of rejuvenation but also underscores the value placed on their overall well-being. Currently, Adda247 boasts a robust team of 500+ educators. These educators come from all parts of Bharat and are collectively reshaping the landscape of government test preparation, one examination at a time.
Commenting on the campaign, Anil Nagar, Founder and CEO, Adda247, said, “We launched ‘Teacher Star Hai’ campaign to celebrate the evolving role of educators in our lives. The campaign reflects our commitment to honor and recognise the role teachers play in shaping the youth. It aligns with our continuous mission of having a community where both learners and mentors come together to share knowledge.”
Adda247 has played an instrumental role in the learning journeys of more than 100 million students beyond metropolitan cities by delivering quality online education in 12 vernacular languages. To add strategic value to Adda247’s offering in the UPSC and State PSC segment, the company acquired UPSC focused ed-tech platform, StudyIQ Education in 2021. Recently, Adda247 acquired Veeksha, an Ahmedabad-based company specializing in 3D educational content to enhance learners’ experiences. Currently, Add247 has 50 million monthly active users, and a total of 2 million+ paid users. In October 2022, the company raised $35 million from marquee investors like Google, WestBridge Capital, Infoedge and Asha Impact.
About Adda247
Founded by Anil Nagar and Saurabh Bansal in 2016, Adda247 aims to empower every Indian youth by providing them with career guidance and quality education. Adda247 caters to more than 50 million users on its various platforms every month by providing online courses for more than 500 exams including Govt Job Exams, UPSC, IIT JEE NEET, CUET etc. The platform offers comprehensive solutions for all learning needs, including – Online Live Classes, on-demand video courses, mock tests, e-books etc. Adda247 has one of the largest content repositories consisting of more than 3 million questions, over 50,000 hours of recorded video lectures as well as a state-of-the-art e-books library. Adda247 courses are available in 12 languages – English, Hindi, Tamil, Telugu, Marathi, Bengali, Odia, Punjabi, Gujarati, Assamese, Malayalam and Bhojpuri.
