Aditya Birla Sun Life Mutual Fund launches voice-based services via Google Assistant

• The leading asset manager to leverage Google’s AI powered tech for voice-based services to customers
• 24X7 interface for investors to interact with the fund house
• Plans to be soon available on Amazon’s Alexa and Apple’s Siri

Aditya Birla Sun Life AMC Limited, a subsidiary of Aditya Birla Capital Limited (a significant non-bank financial services’ conglomerate), and investment manager to Aditya Birla Sun Life Mutual Fund (ABSLMF) today said that it has launched voice-based services for its investors with Google Assistant. The voice assistant acts as a 24X7 interface for investors to interact with the fund house, to address their various service requests such as portfolio valuations, account statement, capital gains statement etc. The Google voice assistant uses the latest in AI and NLP to provide a simple conversational experience and provide the relevant solution. The fund house also has plans to be soon available on other voice assistant platforms such as Amazon’s Alexa and Apple’s Siri.

The fund house has implemented various sophisticated technology based on Artificial Intelligence and Machine Learning to enhance the experience of an investor’s journey. The fund house has launched a host of unique initiatives such as Email BOT, Chat BOT, Whatsapp services for investors and partners and Video e-KYC system that has onboarded several new investors to the mutual fund industry. Its customer focussed apps Active Account for transaction in Liquid Fund and FinGo, and partner focussed tech innovations such as Partner Portal and Partner App have modernised service experience. In its Google Assistant implementation, the fund house has focused on an investor’s common service needs and built the journey accordingly.

Mr. A. Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Limited said, “I am happy to announce the launch of our voice-based customer service interface with Google Assistant. We as a fund house constantly strive to bring new services for our investors and harness the strength of modern technology to provide convenience and seamlessness in their transaction experience. We have been pioneers in adopting cutting-edge technology and this is yet another example. We are encouraged by the rapid increase in digital modes of transaction by investors and partners, with 97% of our transactions being carried out digitally. Technology truly has the power to break the boundaries and facilitate financial inclusion in the country”.

Making service requests related to Aditya Birla Sun Life Mutual Fund on Google Assistant has become as easy as using a voice assistant to make a phone call or search on the internet. Google’s voice assistant can be accessed through any smart phone having Google Assistant or where the Google Assistant app has been downloaded, or any of the Google Home devices. Investors can simply speak to their smartphones/digital devices to connect with ABSLMF following a series of prompts and voice commands that are secured and encrypted. Users can activate Aditya Birla Sun Life Mutual Fund Voice Assistant by saying to their Google Assistant “Ok Google”, followed by “Talk to Aditya Birla Sun Life Mutual Fund’’ and link their Google account with ABSLMF for the first time.

About Aditya Birla Sun Life Mutual Fund

Established in 1994, Aditya Birla Sun Life Mutual Fund (ABSLMF), is co-sponsored by Aditya Birla Capital Limited (ABCL) and Sun Life (India) AMC Investments Inc.

Having total domestic assets under management (AUM) of close to Rs.2500 billion for the quarter ended March 31, 2020, ABSLMF is one of the leading Fund Houses in India based on domestic average AUM as published by the Association of Mutual Funds of India (AMFI). ABSLMF has an impressive mix of reach, a wide range of product offerings across equity, debt, balanced as well as structured asset classes, sound investment performance and over 7 million investor folios as of March 31, 2020.

With a pan India presence across 310 locations, ABSLMF is committed to deepening mutual fund penetration in the country. The company is ceaselessly working to enhance the appeal of mutual funds across a wider set of investors and advisors across India. Part of this effort includes introducing smart solutions, user-friendly services and conveniences which simplify mutual fund processes with digitization for both – investors as well as distribution partners. ABSLMF provides sector specific equity schemes, fund of fund schemes, hybrid and monthly income funds, debt and treasury products and offshore funds.

Company Information: Aditya Birla Sun Life AMC Limited (formerly known as Birla Sun Life Asset Management Company Limited, Investment Manager for Aditya Birla Sun Life Mutual Fund) One India Bulls Centre, Tower 1, 17th Floor, Jupiter Mill Compound, 841, S.B. Marg, Elphinstone Road, Mumbai – 400 013. Tel.: 4356 8000. Website: www.adityabirlacapital.com. CIN: U65991MH1994PLC080811

About Aditya Birla Capital

Aditya Birla Capital Limited (ABCL) is the holding company for the financial services businesses of the Aditya Birla Group.

ABCL’s subsidiaries have a strong presence across Protecting, Investing and Financing solutions, ABCL is a universal financial solutions group catering to diverse needs of its customers across their life stages.  Powered by more than 21,000 employees, the subsidiaries of ABCL have a nationwide reach with 850+ branches and more than 2,00,000 agents / channel partners and several bank partners.

As of March 31st, 2020, Aditya Birla Capital Limited manages aggregate assets under management over Rs. 3000 billion, has a consolidated lending book of approx. Rs. 600 billion and an active customer base of 20 million  through its subsidiaries and joint ventures.

Aditya Birla Capital Limited is a part of the Aditya Birla Group, a US$ 48.3 billion Indian multinational, in the league of Fortune 500. Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities, the Aditya Birla Group operates in 36 countries across the globe.

About Sun Life
Sun Life is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2020, Sun Life had total assets under management of $1,023 billion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

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