CleverTap partners with premium streaming service OSN+ to deliver best-in-class user engagement
CleverTap, the all-in-one engagement platform, announced its partnership with the region’s leading premium streaming service, OSN+. This strategic alliance will enable OSN+ to deliver hyper-personalized communication across all touchpoints to its customers by leveraging CleverTap’s all-in-one platform.
Ishan Singh, Director of Engagement and Retention Marketing at OSN+ said, “We believe in a customer-first approach and are confident that with CleverTap, we will be able to enhance our overall user experience. CleverTap’s remarkable expertise within the OTT space means they are well-versed with the unique challenges and opportunities the industry presents. Content is king, and personalization is the key to capturing and retaining audiences. Leveraging CleverTap’s patented technology and comprehensive all-in-one solution, we will be able to provide tailored, hyper-personalized content and unmatched value to our customers.”
“We are thrilled about partnering with OSN+, who have always been at the forefront of digital technological innovation – a principle that strongly resonates with our commitment to always push the boundaries of MarTech. Through our granular AI-powered segmentation, OSN+ will be able to not only group users into compact cohorts but also understand the best time and channel to engage with them, and the nature of content they prefer. This will streamline their marketing efforts and help direct attention to the high-value customers.” said Samer Saad, Regional Sales Director for META region, CleverTap. “With over 120 customers in the META region, we continue to focus on scaling our local presence and are committed to helping brands maximize customer lifetime value.”
About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.
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About OSN+
OSN+ is the region’s leading local premium streaming service, featuring an incredible line-up of exclusive global and local curated content.
Led by its long-term partnerships with major studios including HBO, NBC Universal, Paramount+, Endeavor Content, MGM, and Sony, the platform ensures the latest content at the same time as the US, including critically acclaimed series and must-see movies, as well as world-class Arabic original content and OSN+ Originals.
OSN+ can be accessed through all your favourite devices, including major TV platforms, all iOS, and Android devices, and from the web. Find out more and stream now at www.osnplus.com
