Google, Taboola – digital giants meet under one roof at “RealtyCheck”, the premium real estate summit by Realatte
Premium Real Estate Marketing agency Realatte, pioneering in innovative digital marketing and tech solutions for the real estate sector, has come up with a one-of-its-kind summit called ‘RealtyCheck’ that brings real estate tycoons of the likes of developers and IPCs, ad giants like Google, Taboola, along with exceptional marketers all under one roof. The first-ever edition of RealtyCheck happened recently at Delhi NCR with developers from M3M, Tata Realty, Smart World, Elan Group, and Gulshan Homz, in attendance wherein the conclave discussed how to enhance digital ROI in the real estate sector. After the overwhelming response at Delhi NCR, Realatte is all set to host several other editions in Mumbai, Pune, Bengaluru, Hyderabad, Chennai, and Kolkata over the next two quarters.
Speaking about the event, Rahul Goyal the Co-founder of Realatte said, “We are humbled to have received such an enthusiastic response for this event and are happy to have been able to share insights that helped most of our attendees. Many of them are in discussions with us for revamping their digital platforms. We are also grateful to industry experts from Google, and Taboola who spent their valuable time and shared insights with us. Overall, the event was a success and we are aiming to take this event across various cities in India to encourage conversations around current and future growth in the Indian Real Estate market. Realty Check is a think-tank of sorts where we discuss the impact of innovative tech platforms that can help real estate stakeholders to make the most in a dynamic future.”
About their association with Realatte, Shrey Chopra, Agency Development Manager of Google said “I call Realatte the backbone for Google India for being able to reach out to real-estate brands across the country and bring them the best of Google products. I have worked with them for the past 3-4 years and they have done a fabulous job in their contribution to the Real Estate sector.” Regarding how brands are engaging in digital marketing, he further added “We are seeing more and more consumers coming online. The searches on google are growing by 30% every year. The consumer wants to research online, review online, and transact online. We want to empower them in each part of their journey.”
Over the years, digital marketing in the Real Estate sector has evolved. Videos and images and tech enabled digital solutions have fast replaced the traditional forms. Engaging with buyers has become a priority instead of just being on Google search. Building the brand persona, today is most important to engage and keep the potential customers interested, so as to trigger the right decision at the right time.
Daniele Calabrese, Regional Director-APAC from Taboola, added “Real estate is one of the top performing categories for us. We have a long-standing relationship with Realatte and have been partnering with them for several years to achieve their advertising goals. Their expertise in the digital domain has been invaluable in helping advertisers meet their objectives and we are proud to continue our collaboration with them. Our exclusive multi-year partnerships with publishers and the ability to target both domestic and NRI audiences make us an ideal partner for leading Indian real estate clients looking to drive effective full-funnel advertising campaigns.”
The summit was filled with interactive sessions, and keynote speeches, led by an inspiring set of thought-leaders like Shrey Chopra (Agency Dev. Manager at Google), Shivam Sangani (International Growth Consultant at Google), Daniele Calabrese (Regional Director – APAC at Taboola) and many more. With the success of its very first event, Realatte is hopeful about accomplishing more such milestones, with its IP – “RealtyCheck”. The platform is created for the dynamic Real Estate sector to gain vital information on building an ROI-centric roadmap for its digital growth.
About Realatte:
With a proven track record of success, Realatte has worked with over 100 builders and 500+ real estate projects from across the globe. Founded by an adroit team; Mayank Vora, Nirav Gosalia, Harish Patel, Rahul Goyal, and Rohan Shah, the agency works towards anchoring strategic growth in the inherently unorganized real-estate industry, improving customer experience by empowering real-estate companies with digital marketing. For more information, please visit Realatte; Real-estate Digital Marketing Agency.
