IDC ranks Infobip as a leader in the Communications Platform as a Service market for the second time running

•  Infobip has pulled ahead of its competition and is ranked as one of the top CPaaS leaders by IDC

Global cloud communications platform Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market by tech analyst IDC for the second time in a row. Infobip’s IDC Leader category further demonstrates the firm’s position as the leading full-stack omnichannel communications platform for every platform.

This year, Infobip has pulled ahead of many of its competitors in IDC’s MarketScape analysis and is one of the outstanding firms named in the Leader category. IDC awarded Infobip the highest score for five of eight capabilities, including for its customer service delivery, functionality, network & software platforms, portfolio, and range of services. IDC also gave Infobip the highest possible scores for four of eight strategies, including functionality/offering, growth, go-to-market & channel strategy, and its partner ecosystem. Overall, IDC ranked nine of Infobip’s capabilities and strategies as “beyond expectations”. 

IDC recommends enterprises consider using Infobip when “global scale and regional support are a key requirement” and “end-to-end solutions as well as modular programming elements of communication flows” are needed.

Courtney Munroe, Research Vice President, Worldwide Telecommunications Research at IDC, said: “Infobip has established a global footprint and strong capabilities in the CPaaS market with its broad portfolio for enterprises as well as a carrier-grade service offering – an imperative for network operators delivering global messaging services. It has a unique breadth, depth and one-of-a-kind modularity of its communication platform. As a result of these strengths, and in contrast to its many competitors, Infobip is financially solid, and has rapidly grown in the past two years.”

Adrian Benić, Chief Product Officer at Infobip, said: “This year, we’ve strengthened our position as a leader in the CPaaS market, as IDC’s MarketScape analysis reveals. A real and tangible result of our efforts to strengthen our position in the CPaaS market is the official launching of CPaaS X in May 2023, during Shift Miami – the Infobip global developer conference. The CPaaS X solution offered by the company is the next evolution of the Infobip CPaaS API stack, brimming with enhanced tools for developers. Companies can pick and choose the APIs they need and implement them into their applications and workflows quickly. The APIs are designed to be flexible, and they come with support from the Infobip technology team, so developers can access assistance with connecting all of their crucial applications and communication resources.”

Communications Platform as a Service (CPaaS) is a cloud-based platform that enables businesses to integrate customized communication capabilities like voice, video, and messaging into applications, business processes or services, by deploying APIs. With CPaaS, businesses can easily expand the capabilities of their existing applications without having to build any backend infrastructure. Infobip has established a global footprint and strong capabilities in the CPaaS market with its broad portfolio for enterprises as well as a carrier-grade service offering, which is an imperative foundation for many network operators to deliver global messaging services.

About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:

• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (doc #US50607923], May 2023)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (Feb 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022)
• Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022)
• Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021)
• Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report
• Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards