The Brand of Legendary Footballer Maradona, set up Sports Academics
The Brand of Legendary Footballer Maradona, catches up with the FIFA trend, as it enters India with sports goods and mulls options to set up football training & coaching academies as well. This will be possible as the Brand custodians of Maradona are looking to tie up with Indian sports clubs & entrepreneurs through a brand licensing route.
Global brand licensing company Bradford has been appointed as the exclusive India partner to develop the global brand of football icon, Diego Armando Maradona.
The collaboration would facilitate Maradona to venture into different product categories including sports gear, sports academies, etc.
To bring back Maradona in celebration of his legacy with his fans, as well as introducing him to the millions of younger fans who never got to see him play. We have huge ambitions and a desire to where we want to take the brand – we think that Maradona is a cult hero whose global appeal cannot be ignored for too long Said Jorge Cersosimo, CEO, of Grupo Diez and Fabian Olemberg, Group Representative.
“There is a high demand in the Indian market for the categories that Maradona is bringing, licensing is an appropriate route for a brand like this to be a part of the growth story, Mr. Sachin Goel, CEO of Bradford India stated. “
