Salesforce, the global CRM leader, today announced a strategic collaboration with Sai Silks (Kalamandir) Ltd, an ethnic fashion brand, to craft a seamless and personalized journey for its customers. The collaboration aims to revolutionize customer experiences, drive business growth, and solidify Kalamandir’s position as a pioneer in the retail industry.
Sai Silks (Kalamandir) Ltd is leveraging Salesforce Customer Data Platform (CDP) and Salesforce Marketing Cloud to elevate customer engagement and experience. This strategic move aligns with Kalamandir’s goal to leverage cutting-edge technology for data-driven decision-making, segmentation, and enhancing the overall customer journey. Sai Silks (Kalamandir) Ltd aims to empower its teams and key stakeholders with Data Cloud to deliver an exceptional experience to customers, fostering long-term success and business outcomes. The company envisions leveraging Salesforce’s capabilities to efficiently segment data across various parameters, assess deltas at each operational and sales facet, and meet the diverse expectations of its stakeholders. Kalamandir’s technology vision encompasses omnichannel integration, supply chain optimization, e-commerce and mobile solutions, data analytics, personalization, and the exploration of AI and ML benefits.
“Customer-centricity is at the core of our business approach. We are committed to creating a tech-driven retail ecosystem, providing personalized services, and Salesforce’s powerful solutions will play a pivotal role in achieving this goal,” said Mr. Prasad Chalavadi, Founder & Managing Director, Sai Silks (Kalamandir) Ltd. “With this collaboration, we hope to enhance customer experience, streamline operations, and stay at the forefront of industry innovation.”
“We are thrilled to collaborate with Sai Silks (Kalamandir) Ltd and support their vision for transforming the retail industry. Salesforce is dedicated to providing the tools and solutions needed to enhance customer experiences, optimize operations, and contribute to the long-term success of our partners,” said, Arun Parameswaran, Managing Director – Sales, Salesforce India, “We look forward to a successful partnership with Kalamandir as they continue to innovate and lead in the retail space.”
About Kalamandir:
A retail textile business group that was founded in 2005 began its journey with “Kalamandir” as its initial brand. The business started with a 3213 square foot retail space, now it is spread over Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu having 6 Lakh sq ft of retail space. Currently, the group has a network of 57 retail locations as of FY 23-24. The majority of the group’s revenue is generated by the sale of sarees under the brands “Kalamandir,” “Mandir,” “Kancheepuram Varamahalakshmi Silks,” and “KLM Fashion Mall”.
About Salesforce:
Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
