redBus to utilize MoEngage’s AI-powered, insights-led platform to fill existing gaps and create a robust customer engagement strategy
redBus, the world’s largest bus ticketing platform, has chosen MoEngage’s integrated, intelligent customer engagement platform to offer hyper-personalized customer experiences at scale.
MoEngage’s AI-powered, insights-led platform will help redBus create targeted customer segments and drive a comprehensive customer engagement strategy. The platform will equip the ticketing brand with easy-to-use features, enabling customized, seamless, and relevant journeys for the end consumer.
‘Hyper-personalized experiences are key to engaging consumers in today’s digital world. With MoEngage, we can effectively reach and engage our large customer base. We aim to do so by deciphering their channel, frequency, and communication preferences. The insights-led engagement platform will help us create precise customer segments, which will ultimately power meaningful and productive engagement strategies,’ said Pallavi Chopra, Chief Marketing Officer, redBus.
redBus opted for MoEngage to resolve several concerns on the customer engagement front. The online bus ticketing platform hopes to better orchestrate customer journeys across the lifecycle. This is where MoEngage’s AI-powered capabilities will come in handy; whether it is predicting consumers’ wants and needs or the best time to reach them, on the right channels, and using the right message.
‘Ever since the inception of the brand, redBus has been consciously solving challenges faced by the masses. Armed with a deep and clear understanding of customer behavior, the online bus ticketing platform will now create enhanced customer experiences for its massive customer base. Of course, we are elated to be the chosen partners for this exciting journey and look forward to achieving great success together in the coming years,’ said Yash Reddy, Chief Business Officer (APAC & EMEA), MoEngage.
redBus was founded in 2006 in India and today is the world’s largest online bus ticketing platform. After having solved complex problems of bus customers in India, redBus also launched operations in Singapore, Indonesia and Malaysia in 2015 and acquired a majority stake in Peru based bus ticketing platform Busportal (now redBus.Pe) in the subsequent year. With this acquisition, redBus successfully launched operations in Latin America markets, Peru & shortly thereafter, Colombia. redBus has globally sold more than 180 million bus tickets till date and has a customer base of around 20 million users. redBus is now part of the MakeMyTrip group (Nasdaq, MMYT) which is the largest travel aggregator in India with offerings across categories such as Flights, Hotels, Holiday Packages, etc.
MoEngage is an insights-led customer engagement platform trusted by more than 1,200 global consumer brands such as Punjab National Bank, Hindustan Unilever, Samsung, Flipkart, Domino’s, Nestle, Landmark Group, BigBasket, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage is named one of the most preferred vendors for multichannel marketing as rated by customers, with high recognition across Gartner, Forrester, IDC, and G2 reports.