archiveMoEngage

Policybazaar utilizes MoEngage’s advanced segmentation capabilities to double their Annual Premium Equivalent (APE) year-over-year.   Policybazaar, one of the country’s largest online insurance marketplaces, has leveraged MoEngage’s insights-led capabilities to deepen customer understanding, uplift retention rates by 10X, and double their Annual Premium Equivalent (APE) year-over-year.     To cater to audiences with varying needs and wants, Policybazaar needed to deepen its customer understanding. This is where MoEngage stepped in and provided actionable insights based on consumer behavior and attributes.    Based on these insights, Policybazaar segmented customers into cohorts and...