Lendingkart announces the launch of new MSME-focused products with its brand campaign ‘Lendingkart Hai Toh Business Is Good’
The fintech giant partners with Disney+Hotstar as the digital streaming associate sponsor for the ICC ODI World Cup to amplify the campaign.
Lendingkart, India’s leading fintech platform, today launched its latest brand campaign titled ‘Lendingkart hai toh Business Is Good’. The brand campaign includes three films featuring their brand ambassador, Rajkummar Rao, which will air during the ICC ODI World Cup 2023 on Disney+ Hotstar.
Using big data analytics and machine learning algorithms, Lendingkart has developed tools that help lenders evaluate the creditworthiness of borrowers and provide financial services and products including unsecured business loans, personal loans for self-employed, gold loans, and soon to be launched, a credit card specially designed for business.
Lendingkart partnered with TILT Brand Solutions who conceptualized the campaign, using ‘atakna’ (getting stuck) as a device that visually depicts how businesses could get stuck at an inopportune moment and face uncertainty without the right financial product. With the use of technology and data, Lendingkart provides solutions that help businesses have better access to financial services.
In the films, Rajkummar Rao is seen as a spectator to the misery of business owners and breaking the fourth wall to help both the on-screen and off-screen MSMEs grow their businesses with Lendingkart.
Commenting on the campaign, Harshvardhan Lunia, Founder & CEO at Lendingkart said, “In this new age of Digital India, it is imperative for businesses to know that securing loans can now be done with a single tap on their smartphones, with Lendingkart. After the last few profitable quarters that we have had, we were interested in finding new ways to reach the masses and introduce our products made especially for our MSME friends. And what better time than the cricket season! In a country with so many people of diverse cultures and backgrounds, the love for cricket is a common language that connects all Indians. This campaign continues to fortify our mission of bridging the credit gap that the MSME sectors face.”
Ram Deshpande, Chief Marketing Officer at Lendingkart said, “Following our tremendous growth and our customer-centric approach, we need to always be on the lookout for newer, innovative, creative ways to reach business owners across different parts of the country. In line with this vision, Rajkummar Rao, an actor known for his versatility and diverse fan following was the perfect fit to go ahead with the latest campaign and the World Cup, one of the biggest events of the year for our nation is the right avenue to further enhance visibility. Cricket and Cinema are the heartbeat of our country and this time, Lendingkart will make the most of both.”
About Lendingkart:
Founded in 2014 by Harshvardhan Lunia, Lendingkart has offices in Ahmedabad, Bengaluru, Mumbai, and Gurugram, and has service reach across India. The group is financed by reputed international investors like Fullerton Financial Holding (FFH) (100% subsidiary of Singapore Sovereign Fund Temasek Holdings), Bertelsmann, Mayfield India, Saama Capital, Sistema Asia, India Quotient, and others and has raised around ~ ₹ 1100 Crores of equity till date.
Lendingkart Group is a fintech startup in the space of MSME Finance. The Company has developed technology tools based on big data analysis and machine learning algorithms which facilitate lenders to evaluate borrower’s creditworthiness and provide finance related services.
Lendingkart Group is on a mission to make credit available to MSMEs pan-India using technology and data-first approaches. The company has built a proprietary platform to solve the basic building blocks of MSME financing like distribution, origination, underwriting, engagement, and collections. Lendingkart has democratized access to this platform by providing open access to APIs across the funnel.
Since its inception, Lendingkart Group has evaluated millions of applications, disbursing over 2,50,000 loans of over 15,000 crores in more than 4000+ cities and towns across all states and union territories of India, reaching over 14,500 pin codes and making it a fintech having the largest geographical footprint in the country. To date, Lendingkart has disbursed over 1.8 billion USD worth of loans.
