LS Digital Partners with Aqilliz as their DCR (Data Clean Rooms) Implementation Partner to Enhance its Client’s Data Privacy and Compliance

LS Digital, a leading independent digital marketing transformation (DMT) company, today announced DCR implementation partnership with Aqilliz, a first of its kind technological infrastructure that ensures privacy-compliant personalization. Through this partnership, LS Digital will facilitate a range of marketing applications and address the increasing demand for Data Collaboration and Regulation, with a focus on Privacy-Preserving Analytics, Compliance, and Customer Insights.

Data Clean Rooms (DCRs) are essential for businesses to comply with privacy laws and use customer data for insights, activation, and measurement in an ethical manner. This entails getting customers’ permission and telling them up front about how their data is being used. A hybrid implementation solution, DCRs are a managed service that integrates storage, deployment engines, and encryption.

Speaking on this partnership, Mr. Prasad Shejale, Founder & CEO, LS Digital, said, “We are thrilled to announce our partnership with Aqilliz as an implementation partner for their DCR suite of products.” On the importance of Data Clean Rooms to brands and competitive market advantage of Aqilliz, Prasad further commented, “In today’s landscape, ensuring data privacy, protection, and collaboration within the organization, as well as with data providers, in a regulatory compliant manner is imperative for businesses to stay ahead. Aqilliz offers an innovative next-generation blockchain-based DCR middleware solution perfectly aligned with these needs. Our plan is to integrate this middleware to facilitate various use cases including Data Collaboration, Privacy-Preserving Analytics, Compliance and Regulation, and Customer Insights. This product seamlessly enhances our Marketing Data Infrastructure service, guaranteeing safety, security, and compliance for consumer data.”

Securing data integrity and guaranteeing privacy protection are crucial in today’s data-driven environment. With its state-of-the-art blockchain-based DCR middleware solution, Aqilliz fully complements LS Digital’s goal of ensuring consumers data safety, security, and compliance of its clients.

Commenting on this partnership, Mr. Gowthaman Ragothaman, Founder & CEO, Aqilliz, said, “I am extremely delighted to be partnering with LS Digital in their mission to change the future and challenge the now. Responsible use of consumer data is one such challenge that is in front of us. Decentralized Data Clean Rooms will help the customers of LS Digital in meeting this challenge.”

This collaboration is consistent with LS Digital’s dedication to offering customer data a safe and legal environment. Customers of LS Digital will benefit greatly from this partnership in terms of achieving privacy compliance, especially considering the Personal Data Protection Bill of India, which places duties on data administrators and processors. Additionally, as Aqilliz offers the services required to improve their data privacy policies, companies can ethically use their customer data for insights, activation, and measurement.

About LS Digital

LS Digital is a Leading Independent Digital Marketing Transformation (DMT) company from India. The company comprises of four entities, LS Digital, Media and Measurement and Transformation Consulting company, Langoor, CX & Web 3.0 company, f1studioz, a UI/UX company, and Social Panga, a digital-first creative company, that have come together to form a global DMT brand.

LS Digital is building India’s first DMT network for the World. Using #ChallengeTheNow as guiding mantra for the marketers, LS Digital is empowering the brands to construct a digital future.

With 1200+ professionals with different skillsets and over a decade of experience, LS Digital is committed to provide integrated digital marketing transformation solutions to brands and partner with them in their digital journey to grow their businesses.  LS Digital offers the most comprehensive suite of digital marketing services through its six-pillar DMT framework; Data & Insights, CX, Innovations & Technology, Media, UI/UX, Creative & Communication.

For more details, visit: https://www.lsdigital.com/

About Aqilliz

Aqilliz is the world’s first technology company with a mission to unify the fragmented advertising technology, marketing technology, and data ecosystem through decentralised data clean rooms.

Benefiting brands, platforms, and consumers alike, Aqilliz improves the economic value of marketing across the digital marketing supply chain.

Built as “modern marketing platform” powered by a patented hybrid blockchain technology, Aqilliz provides solutions that secure the privacy of data, transform processes, remove fraud, and engineer valued outcomes.

Founded by professionals from the world of brands, advertising, and cutting-edge technology we are a team of industry experts who share a common vision to bringing greater value to the marketing ecosystem through the principles of delivering privacy, provenance, and personalisation at the intersection of consumer discovery and audience delivery.