L&T Finance’s PLANET app powered by ZEUX Innovation’s user-centric experience records impressive growth with 2.9 Million downloads
Since the debut of the app a year ago, online transactions have grown significantly
L&T Finance’s PLANET (Personalised Lending & Assisted NETworks) application which has been powered by the user-centric experience designed by ZEUX Innovation has recorded significant growth in online transactions to ~6 Lac and the app downloads stands at 2.9 million. In fact, just within a few months of its debut, the app had received over 35,000 reviews and has a rating of 4 plus on Google Play Store and Apple App Store.
L&T Finance has partnered with India’s leading UI/UX Design Company, ZEUX Innovation, to provide design assistance and increase user engagement and streamline the application process.
Commenting on the partnership, Abhishek Sharma, Chief Digital Officer, L&T Finance said, “L&T Finance is committed to becoming a Fintech@Scale as part of the Lakshya 2026 plan. One of the cornerstones of creating a Fintech@Scale is the customer-facing application – the PLANET app. Since its launch, the app has constantly scaled up and generated commendable opportunities for both our customers as well as the company. And in this journey ZEUX has been an able partner, providing UX Innovation and breakthrough design, thereby leading to an enhanced customer engagement and experience.”
The three key anchors of the PLANET app – stakeholder engagement, loan ecosystem immersion, and user-focused app design – were drawn and implemented by ZEUX. In addition to handling user flow creation based on standards and survey data, the UI UX specialised firm, also managed customer experiences for loan disbursements and EMI payments. Its UX design approach essentially focused on three key pillars:
Simplicity to declutter and make the journey as simple as possible. Hyper-simple task flows and journeys were the goals that were achieved to make it customer-centric.
Efficiency to eliminate all the unnecessary information in the application. This has proven to be a crucial element in improving the application’s effectiveness.
Inclusivity to emphasise different target users across India by adding illustrations and images, depicting India in its truest sense.
Speaking on the UX design process, Saurabh Gupta, Co-founder, ZEUX Innovation said, “Our goal was to present a comprehensive picture of the loan application process while incorporating UX principles and L&T’s brand colours and guidelines. In order to define the business and user goals, we began the UX design process with a stakeholder vision. The task flow of both online and offline loan applications was then thoroughly studied to determine the different pain points. These findings provided a solid foundation for the design process to begin.”
About L&T Finance Holdings (LTFH):
L&T Finance Holdings Limited (LTFH) (https://www.ltfs.com), a leading Non-Banking Financial Company (NBFC), offers a range of financial products and services through its subsidiary L&T Finance Ltd. (LTF) under the L&T Finance brand. Headquartered in Mumbai, the company has been rated AAA — the highest credit rating for NBFCs — by four leading rating agencies. It has also received leadership scores and ratings by global and national Environmental, Social and Governance (ESG) rating providers for its sustainability performance.
The company has also won many prestigious awards for its flagship CSR project – “Digital Sakhi” which is focused on women empowerment and digital and financial inclusion. Under Right to Win, being in the ‘right businesses’ has helped the company become one of the leading financiers in key retail products. The company is focused on creating a top-class, digitally-enabled retail finance company as part of the Lakshya 2026 plan. The goal is to move the emphasis from product focus to customer focus and establish a robust retail portfolio with quality assets, thus creating a Fintech@Scale while keeping ESG at the core. Fintech@Scale is one of the pillars of the company’s strategic roadmap – Lakshya 2026. The company has over 2 crore customer database, and this database is being leveraged to cross-sell, up-sell as well as identify new customers.
About ZEUX Innovation:
ZEUX is India’s leading user experience design and innovation firms, known for delivering complex, large-scale, and highly engaged UX design projects. Headquartered in Mumbai, the firm works with an “outcome-based” focus and approach, to create frictionless digital experiences. The company boasts a strong portfolio of projects across sectors including Banking, Tech, E-commerce, Education, Media, and Insurance, amongst others. It has a proven track record of delivering massive ROI (e.g. increase in revenue, engagement, drop-offs, etc) to marquee clients such as Discovery, ICICI Bank, HDFC Life, L&T, FabIndia, etc. The firm was launched in 2016 and has so far worked with over 150 clients.
