The campaign is built on valuing each and every customer’s safety, insights, and lifestyle.
Concentrates on the longevity and safety qualities of its products and services.
Okaya EV, India’s fastest growing electric two wheeler brand has launched a new brand campaign, “Make Promises Happen” to engage with its brand enthusiasts and a new generation of buyers. Okaya products are designed with the aim of providing exceptional customer experiences that help people improve their lives now and in the future. Okaya demonstrates an unwavering commitment to exceeding customers’ expectations and ensuring their safety.
Under the ‘Make Promises Happen’ campaign, the brand commits to five core promises: Promise of Better Range, Promise of Exhilaration, Promise of Legacy, Promise of Safety and Promise of Life Time Value. With the promise of Better Range, a rider gets a highest range of EVs. The promise of Exhilaration offers a thrilling driving experience to the rider. Okaya’s commitment to leaving a legacy of cleaner and greener transportation falls under the promise of Legacy. The promise of Safety ensures that the safety of the rider is the top priority. And the brand understands the importance of earning the trust of customers with the promise of Life Time Value.
Speaking about the brand promise and the new campaign, Mr. Anil Gupta, Founder, Okaya Group, said, “We are excited to announce the launch of our new campaign, ‘Make Promises Happen,’ which focuses on our line of safe and reliable products. Our dedication to providing high-quality, long-lasting batteries and scooters to the nation has never been stronger. Our e-scooters are developed with Indian riders in mind, making them the safest e-scooters in the market. We are committed to giving our customers lifetime value, an improved range, and a lasting legacy. With the launch of this campaign, we aim to deliver the best service and support to our customers, particularly when it comes to their personal safety.”
Consumers will also receive discount coupons for well-known brands with every Okaya e-scooter test drive, and they can take advantage of benefits worth up to INR 1750. Customers who purchase the scooter also have the chance to win a guaranteed cashback prize of up to INR 5,000 or a trip to Thailand. This promotion is available for all Okaya e-scooters, which are available in six eye-catching colours: Metallic Black, Metallic Cyan, Matte Green, Metallic Grey, Metallic Silver, and Metallic White. They are available in both low-speed and high-speed versions.
About Okaya EV
A frontrunner in India’s electric mobility space, Okaya Electric Vehicles (Okaya EV) offers a wide array of EV solutions, such as EVs, EV charging, and battery swapping solutions. For four decades, the Okaya Group, which is synonymous with trust and quality, has been a pioneer in battery manufacturing in India. It has over 130 million satisfied customers, spread across 4, 61,000 villages, towns, and cities in 42 countries on five continents. With over 1000+ dealers across India, customers are never far from an Okaya retail point.
Okaya Group is a significant player in the fields of electric vehicles, EV charging stations, auto components, energy storage systems, lithium and lead acid batteries, solar street lights, solar home lighting systems, uninterrupted power supplies, inverters, stabilisers, MCBs, MCCBs, circuit breakers, wires, cables, and medical electronics under the Okaya brand. Okaya introduced the Environmental Management System and Environmental Policy System under its CSR efforts. Additionally, in cohesion with its dedication to environmental preservation, Okaya EV has entered the EV segment and provides the nation with affordable, sustainable, and clean mobility via its line of zero-emission electric two-wheelers.
