PickMyWork, a startup assisting digital companies to acquire end customers (individual users and merchants), has announced it has achieved enabling 100% m-o-m increase in user base for its clients. Currently, PickMyWork empowers companies across the Fintech, D2C, and Pharma Tech sectors, with its client base growing at a rate of 50% month on month. PickMyWork is India’s largest digital distribution network built on a pay-per-sale model, enabling internet-based start-ups to gain end customers for their products, including shops, at a very minimal CAC (cost of acquisition).
PickMyWork leverages technology to find, train, and manage agents for internet-based start-ups in order to help them scale. Client companies witness an average of 100 to 300 percent of customer base growth in 6 months of listing on the platform. At present, PickMyWork operates in 210 cities with 10,000 gig workers and merchants as part of its agent network, providing them with supplemental income opportunities. The startup’s immediate expansion strategy is to go deeper by onboarding, training and enabling more gig workers in the cities where it is currently active, while also targeting the North and West Indian states in the coming six months.
Commenting on the growth targets Kajal Malik Co-Founder & CSO, PickMyWork affirmed “At PickMyWork we have a clear mandate to identify and enter new geographies as well as strengthening our roots in existing locations to help our clients scale faster . This model is resulting in tremendous value creation as it bridges the gap between internet-based companies and audiences in tier2 and tier 3. To meet the ambitious targets that we have set for our clientele, we are also broadening our gig partner network to establish a fusion of technology and human interaction to ease the onboarding process for merchants and SMBs. Our gig workers have successfully onboarded more than 2,50,000 SMBs that are already reaping fruits from the rich offerings of client products built for enabling this target group .”
Among its clients are B2B titans such as Meesho, Flipkart, Freecharge, IndusInd Bank, CityMall, JAR, FI Money, Amazon Pay, and Kotak. At a time when many companies are laying off, PickMyWork is creating earning opportunities for job seekers through its platform where they can register, complete sales gigs, and earn commissions. The client only pays after the work is successfully completed which is a win-win equation for all the stakeholders- clients, gig workers and PickMyWork.
Gurugram, Haryana-based PickMyWork is a gig platform that helps digital companies acquire end customers including shops for their products through a Pay-per-task model at a very low CAC. Incepted by three friends who are now its co-founders, Kajal Malik, Vidyarthi Badireddy, and Utsav Bhattacharjee, founded PickMyWork in 2019. With Indian youth primed to complete delivery gigs for Food Delivery / Hyperlocal apps like Swiggy, Zomato, Big Basket and earn commissions, the founders created PickMyWork, a pay-per-sale gig platform, where sales gigs could be completed for internet companies with the promise of 3X earnings/hour of effort compared to delivery gigs.