Prisma AI entrusts Pitchfork Partners with the mandate for strategic communication
Pitchfork Partners Strategic Consulting LLP, a Mumbai-based firm with operations across India, has won the strategic communication mandate for Prisma AI, a global pioneer in visual artificial intelligence (AI)-based solutions.
The mandate followed a multi-agency pitch in which Pitchfork Partners was chosen owing to its profound expertise in managing strategic communication for Indian and global technology businesses. The consultancy aims to position Prisma AI as a leader in Computer Vision Technology.
Pitchfork Partners will work on Prisma AI’s overall communication approach, from planning and formulation of key messaging to implementing effective campaign strategies, building and elevating brand awareness, and reaching out to relevant stakeholders to apprise them of the company’s offerings.
Prisma AI specializes in cognitive & predictive information technologies, specifically visual-based AI applications to name a few body behavioral analysis, sentiment analysis, OCR, image, video, face, object recognition.
Pannkajj D Desai, Chief Operating Officer, Pitchfork Partners, said: “Prisma AI has done some incredible, transformative work in AI and is a true pioneer in that space. While AI is still nascent, the impact it can have on the growth journey of organizations, individuals and society is tremendous. Pitchfork Partners and Prisma AI share a common belief system that has innovation at its core. We are confident of helping them realize their strategic communication goals.”
Dr Shreeram Iyer, Chairman and Group CEO, Prisma AI, said: “We are thrilled to collaborate with Pitchfork Partners. Considering their in-depth understanding along with capabilities and their work with notable technology companies, we believe that they are uniquely placed to assist us in building brand salience across India. We look forward to a rewarding partnership as we chart a course to transform the global landscape of AI-based technology.”
About Pitchfork Partners:
Pitchfork Partners is a strategy consultancy committed to taking care of clients’ reputations. This is especially important at a time when the business landscape has been permanently altered, affecting every aspect – from consumer mobility to media consumption and supply chains. In such a scenario, a brand’s reputation is its strongest asset. To maintain it, therefore, there is an even greater need to ensure positive experiences for stakeholders. This is why Pitchfork Partners specializes in understanding business needs and aligning communication to business goals, championing reputation building, management, and protection. With 70+ consultants, 12 diversified offerings and in-roads to 14 international markets and 8 markets in India, the consultancy sees itself as a reputation warrior, offering bespoke solutions.
About Prisma AI
Prisma AI is a global pioneer in providing visual artificial intelligence-based solutions. Specializing in cognitive and predictive information technologies, more specifically Visual based Artificial Intelligence applications for body behavioral analysis, sentiment analysis along with OCR, Image, Video, Face and Object Recognition.
Prisma AI strives for Pragmatic Visual based AI solutions using its proprietary core computer vision platform Gryphos, for organizations to implement practical applications like automatic number plate recognition, security surveillance, illegal object detection, smart parking systems and many more similar innovations. Prisma AI believes that the potential of Artificial Intelligence towards empowering the society as a whole is limitless. The influence this technology can have on the growth journey of all organizations, individuals and society is what drives Prisma AI to become an active contributor towards shaping a better future.
