Space Matrix Boldly Reimagines Its Brand Identity for a New Era of Workplace Design
The new three-dimensional logo reflects the company’s agile approach to workplace design
After 23 years of shaping the future of work through transformative design solutions, Space Matrix, a leading global workplace design and build powerhouse, unveiled its dynamic new brand identity that reflects its journey of evolution as a leader in the industry and showcasing its unwavering commitment to shaping the landscape of workspace design.
Space Matrix’s rebranding signifies a bold step towards the future. At the heart of this transition lies a new logo, featuring a dynamic and cohesive cube as its central icon, a simple yet powerful symbol that embodies Space Matrix’s values. This vibrant new identity embodies their core essence and vision, with a focus on a “younger, bolder aesthetic,” designed for a digital-first world.
As we’ve grown, so has our vision says Arsh Chaudhry, Global CEO, Space Matrix. “We’ve played a pivotal role in shaping workplaces for the future, and it was time for our brand identity to reflect that. This evolution signifies a company moving into a “new era,” one that acknowledges the significant changes in the business landscape and the strategic role that workplaces now play.
Inspired by nature, the modernised logo and vibrant colour palette, led by the cornerstone “Matrix Red,” signify a new narrative, one that’s inclusive and embraces both physical and virtual aspects of work. The redesigned ‘A’ in the brand’s type symbolises continual growth and a visionary perspective, while the “fourth-dimension” square serves as the binding force, a window to the company’s mission to transform workplaces into a positive catalyst for people to thrive and businesses to grow.
As Space Matrix embarks on this exciting new chapter, it reaffirms its dedication to leading the way in shaping the world of work for generations to come. This complete identity overhaul mirrors the diversity and agility of its people and the people and businesses it serves.
About Space Matrix:
Founded in 2001, Space Matrix has evolved into a dynamic, agile, 21st-century digital enterprise; a design consultancy that specialises in workplace design. The firm has developed a unique client focus that creates and delivers profitable, sustainable, and future-ready workplace solutions. Its continuing mission is to revolutionise the delivery of design and build services in both Asia and globally. The firm has relevant project experience in over 100 cities and 15 office locations in Australia, China, India, Philippines. Thailand, Singapore (HQ), and the United States consistently ranks #2 in Interior Design Magazine’s International Design Giants for Office Design in 2023 and has won multiple International Property Awards.
Teamwork, Integrity, and Excellence guide the selection of clients, relationships with business partners, the recruitment of team members, and the delivery of services. The firm has over 600 professionals globally and continues to push the boundaries in workplace transformation.
For more information, visit www.spacematrix.com
Link to the launch video: https://drive.google.com/file/d/1fb4mKW8PKLOw2HkLZU3Us-Vowz2Zfi3L/view
