T.A.C’s 500% Revenue Surge Unveils a Year of Ayurvedic Transformation and Growth

• The company’s current Annual Recurring Revenue (ARR) stands at a substantial 120 crore
• The brand aims to build its retail presence in tier 2 & 3 Indian cities and across the MENA region
• T.A.C is working towards achieving breakeven by March 2024 and aiming to achieve profitability before Diwali 

T.A.C – The Ayurveda Co., India’s first and fastest-growing omnichannel Ayurvedic lifestyle brand, is marking its growth trajectory on both domestic and international fronts. The company has firmly positioned itself as a formidable player in D2C, Ayurveda, and e-commerce, experiencing an astounding 500% revenue surge from March to October 2022.

The company aims to extend its retail presence to tier 2 & 3 Indian cities, targeting 50 exclusive stores by fiscal year-end. Also, following its successful foray in Dubai, TAC is set to expand across the MENA region. With a current Annual Recurring Revenue (ARR) of INR 120 crore, the company is diligently working towards achieving breakeven by March 2024 and aiming for profitability before Diwali in the same year.

In the past two years, TAC has undergone a remarkable evolution, positioning itself as a true leader in the realms of Direct-to-Consumer (D2C), Ayurveda, and e-commerce. The upcoming year heralds an exhilarating chapter for TAC as it unveils an array of innovative products- reflecting the company’s commitment to Ayurvedic principles and innovative solutions to address modern beauty and wellness needs.

The demand landscape for T.A.C products in India showcases a dynamic pattern across different tiers and regions. While Tier 1 cities contribute a notable 35% of the demand, it’s the Tier 2 markets that are truly driving the momentum with a significant 40% share. Tier 3 and beyond regions also hold a substantial 25% of the demand. Geographically, the North and West regions each account for 30% of the demand, followed closely by the South at 25% and the East at 15%.

Mr. Param Bhargava, Co-Founder, T.A.C – The Ayurveda Company, said, “The current market size of Ayurvedic wellness products in India stood at  INR 626 Bn in 2022, showcasing the growing opportunity within the sector. In alignment with the Ayush Sector Vision 2047, we aim to be a torchbearer of Ayurvedic principles, making them accessible and relevant to the modern world. Our products and initiatives are centred around holistic wellness, guided by Ayurveda’s wisdom. As our local and global presence expands, we steadfastly uphold our dedication to honouring local regulations and preferences, fueled by an overarching aspiration to establish T.A.C as a renowned Ayurvedic emblem, disseminating the timeless wisdom of Ayurveda to a worldwide audience.”

The data recorded in the consumption of the T.A.C products reveal intriguing patterns in age-wise adoption. The age group of 18-24 constitutes a significant 50% of the consumer base, indicating that younger generations are actively seeking out these products. The 25-34 age bracket follows closely, accounting for 30% of the demand, showcasing sustained interest in this segment. Consumers aged 35 and above contribute 20% to the demand.

The sales landscape for T.A.C products is divided between online and offline channels, with each playing a crucial role. Online sales capture a notable 40% of the market share, signifying the growing influence of e-commerce platforms in driving product accessibility and convenience. On the other hand, offline channels maintain their significance by accounting for a larger 60% share, reflecting the continued importance of traditional retail avenues.

Furthermore, as T.A.C expands its reach globally, the company remains dedicated to adhering to local regulations and preferences while upholding the authenticity and quality of its Ayurvedic solutions. The ultimate vision is to establish T.A.C as a globally recognised Ayurvedic brand, promoting the timeless wisdom of Ayurveda on an international scale.

About The Ayurveda Co.

T.A.C. – The Ayurveda Company is a rapidly growing D2C mass premium omnichannel Ayurvedic lifestyle brand in India. Founded by Shreedha and Param, their personal connection with Ayurveda and their belief in its effectiveness motivated them to start the company. They are making Ayurveda accessible to everyone by offering high-quality products at affordable prices. T.A.C. has achieved remarkable growth, with a 500% increase in top-line revenue from March to December 22, and they closed FY22 at INR 60 crore. They have secured significant investments, including a seed round led by Azim Premji’s Wipro Consumer Care Ventures and a Pre-Series A round with participation from Kajal Aggarwal and Sixth Sense Ventures.