Whoppl Bets Big on HyperLocal Strategy: Achieves Remarkable Growth For Croma’s Recent #ElectroOnam Campaign leveraging Content Creators
Whoppl is yet again making waves by leading with a distinctive, creative agnostic approach coupled with artificial intelligence in its latest collaboration with India’s leading electronics brand, Croma for their #ElectroOnam campaign.
With a strategic focus on pushing boundaries of content innovation, Whoppl harnessed the potential of AI to identify impactful influencers in the geography to ensure the right target audience is tapped. This dynamic combination of a creative-agnostic strategy and AI-driven influencer identification proved to be the driving force behind achieving an incremental growth for the campaign. Leading with a content-first approach, Whoppl’s recent collaboration with Croma for the ongoing festive season is a prime example of hyperlocalistion.
Whoppl’s strategy for the ‘phygital’ festive campaign in Kerala seamlessly integrated local influencers through geo-marketing, empowering them to authentically amplify Croma’s #ElectroOnam sale. While brand awareness was one of the objectives of the campaign, ensuring measurable outcomes that directly tapped into sales was the campaign’s primary goal. Hence, influencers were strategically approached where some focused on creating content that lay emphasis on boosting brand awareness through content, while others delivered value by sharing unique coupon codes, allowing users direct access to store discounts.
Reflecting on the success of the campaign, Ramya Ramachandran, Founder & CEO, Whoppl, said, “At Whoppl, we are dedicated to creating campaigns that deliver measurable success. Strategically aligned with the festive season, we crafted Croma’s #ElectroOnam campaign that is a testament to how hyperlocal marketing and strategic creator collaborations accelerate and optimize brand’s growth to new heights. We always holistically approach a brief with an end goal of achieving tangible results, ensuring content leads to commerce. Our partnership with Croma is a long standing one and their trust and confidence in Whoppl has resulted in a highly productive synergy.”
With a deep understanding of the latest trends and technologies, Whoppl is always looking for strategies that help their clients stand out in a competitive marketplace. Leveraging the power of social media creators and artificial intelligence, Whoppl is a content-to-commerce company that designs campaigns to align with brand’s KPIs and deliver measurable results.
About Croma-Infiniti Retail Ltd.
Launched in 2006, Croma is India’s first and trusted Omni-channel electronics retailer from the Tata Group. Croma is the first one-of-its kind large format specialist retail store that caters to all multi-brand digital gadgets and home electronic needs in India. Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience and omnichannel customer experience to shop both in-store and online at www.croma.com.
With over 16,000 products across 550+ brands through 400+ stores across 130+ major cities of India, Croma is a brand of Infiniti Retail Ltd., which is a part of the Tata Group.
