The skincare industry saw a huge boost with the onset of the pandemic as people started putting much time and effort looking after themselves. The pandemic also made the world a bit more digital with everything becoming easy to access and just a click away. In the last few years, the tech industry has extensively used AI for multiple reasons and the contribution of AI has been noteworthy. Witnessing the huge potential of AI and how it can benefit in so many different ways, skincare segment introduced AI in their system and immediately saw a positive response from the consumers.
Since data is the most essential resource for any beauty brand, the use of AI has been proven extremely beneficial for brands. Moreover, the recent years has seen a huge shift in consumer purchasing behavior and how tech-inclined people have become. Skincare brands have seen how AI can be useful for consumers and how it can make the entire process of buying a smoother one.
● Creating virtual experience for customers
AI has enabled skincare brands to create virtual experience for their customers. Before investing in a skincare product, a consumer’s skin can be tested through the brand’s website or app and based on the results, the right kind of products are recommended. With features like selfie, the AI is able to analyze the skin of the consumer and can help in choosing the right product for their skin type.
● More personalized
Beauty has become more personalized due to AI. every consumer has different needs, and it is essential for brands to recommend the best products to their customers. Consumers can now put their information on the brand’s official handles and based on the answers, the right product is truly tailored for them. Since most of the consumers are making their purchases online, the use of AI has been effective. The personal care that customers used to get in stores has now shifted to a virtual mode, and AI is providing that personal touch. Moreover, based on the customers’ previous purchases, and browsing history, AI can take a buyer to the right landing page. Now, shopping skincare has been quite easy and all thanks to AI.
● Importance to feedbacks
AI has made it possible to take into consideration the customers’ feedback. Through the powerful algorithm, the reviews and feedback can easily be filtered, and later, those are executed properly for the next product developments and others. It has helped skincare brands extensively to understand their customers’ needs, what they want to purchase, and what kind of ingredients and assistance they are looking for in choosing products. AI has helped to collate tons of data and filter according to various yardsticks, which helped brands, in turn, to create the most comprehensive shopping experience for their consumers. Besides, customer satisfaction has reached new heights as customers can see how brands are giving importance to their needs, and this is helping brands to create a more long-lasting loyal community.
- Know the future of your skin
AI is beneficial to predict the future of your skin. Based on your skin history and what kind of products you have been using and how long you have been using, AI can detect your skin type. It is also helpful to predict if you have any skin disease which you are unaware of and whether you are likely to develop any sorts of diseases in future.
Certainly, AI is helping brands to create more personalized experiences for their customers. When it comes to skin, consumers tend to be more careful, and they want the best products for their skin AI has enabled them to give what they are looking for. All these are beneficial for brands as it is contributing to product development. With a closer look at demand, analysis of trends, and feedback, skincare brands are using the power of AI to create the best product.
(The author is Dr Sonia Tekchandani, Celebrity Dermatologist, Founder of Tender Skin International and the views expressed in this article are her own)