By Rohit Malhotra
Technology is undoubtedly transforming the hospitality industry, ushering in a new era of immersive experiences for guests. One striking example of this transformation is the groundbreaking fusion of industrial and architectural installation art. These installations seamlessly integrate displays and lighting that seem to be an integral part of the venue’s design, but can be transformed into vibrant, RGB color displays for the ambience and mood.
Communication factors play an important role in this development. Augmented reality (AR) and virtual reality (VR) are increasingly being used in the design and production of unique experiences within hospitality environments. This technology enables the inclusion of interactive visual elements that attract and engage visitors, improving the overall effectiveness of their visit.
Custom software has also become a driving force in the industry, enabling complex and customized lighting sequences. These sequences match the music and match the setting, creating a dynamic and unforgettable atmosphere. The audio analysis system further elevates the experience by synchronizing the effect of the lighting with the sound and beat of the music, ensuring that as the music changes, the lighting follows, creating the sensory journey which is great for guests
“, Rolling Stone announced its expansion into the Indian hospitality business with Jay Jay and Kwality Restaurants Private Limited (JJAKRPL). JJAKRPL is bringing a Rolling Stone concept Café & Bar and nightclub to Mumbai, with plans to expand in other metropolitan cities over the next five years.”
This emphasizes the real-world application of technology in the hospitality industry through the partnership between Rolling Stone and JJAKRPL to create experiential spaces in café, bar, and club formats, aligning with the transformation mentioned in the article.
In addition to immersive lighting and interactive experiences, the technology has also facilitated practical aspects of hospitality. Automated check-in systems and digital menus have become common, improving efficiency and reducing guest wait times. These innovations not only enhance the guest experience, but also improve performance for businesses.
Large screens and surveillance cameras have also found their place in the hospitality industry. They serve as a dynamic canvas for music videos, DJ or artist interventions, custom images, or even real-time social media feeds. These displays not only attract customers but also contribute to the overall atmosphere and entertainment of the place.
In conclusion, technology is changing the hospitality industry dramatically. From seamless art installations blending with architecture to AR and VR-powered interactive experiences, from custom lighting synchronized with music to efficient acquisition systems and digital content a presented in an attractive way, technology and how guests experience hospitality spaces , and changing to enjoy Embracing these technological advances are critical for companies looking to compete and deliver memorable experiences for their patrons .
(The author is Rohit Malhotra , CEO-Jay Jay & kwality restaurants Pvt Ltd., and the views expressed in this article are his own)
