Mumbai Mums Refresh Treats with Traditional Grains for a Healthier Spin and Attract 50,000 Consumers
CXOToday has engaged in an exclusive interview with Ms. Anchal Abrol, Ms.Priya Puri, co-foundersm Snaqary
- Tell us a little bit about Snaqary.
Keeping the snacks nutrient-rich and natural flavours was our goal for which we blended millet, bajra, and jowar to recreate our grandmothers’ kitchens. We made use of oil, which isn’t very fattening, and we were cautious not to use too much because that’s what makes a snack unhealthy.
In a nation with such a rich culinary legacy of ingesting a variety of grains, including millet, this lack of diversity in the ready-to-eat market was a glaring absence.
2. Explain to us your motivation for creating your company, “Snaqary,” and how difficult your road has been.
Since its products are made with wholesome, organic, and plant-based ingredients, Snaqary stands out in the snacking industry. Multigrain is one of the main ingredients in Snaqary, which aims to make snacking healthier.
The biggest challenge we’ve faced is finding a way to have food that tastes fantastic in a home kitchen taste the same when it’s on a shelf and in your hands without adding anything to it. A further issue is an impression that everything is taking far too long. However, looking back, a wonderful plan was put into action,” adds Anchal.
3. Could you list the top 3 trends affecting the FMCG industry in 2023?
Healthy snacks are something that is in high demand these days. Snacks are replacing meals as nobody likes to eat a proper meal and takes snacks, preferably the healthier ones. At the same time, everyone has busy schedule consumers looking for conveniences like ready-to-eat meals or restaurant-style meals at their doorsteps without going out or struggling in the kitchen. Quick commerce is gaining a foothold and the D2C channel of sales is rising rapidly. Hence, the Marketing strategies that FMCG companies choose, have to be consumer-centric.
4. What are your USPs and how do you view the competition from other FMCG brands?
Snaqary is Millet-based and uses Multigrain for its snacks. It offers platters full of healthier snacks than what is available in the market. They have omnipresence and are available both offline and online. Competition always helps in sharpening skills. It boosts critical thinking and enhances the decision-making abilities of any company. It increases the effort-making ability and helps improve productivity.
5. Can you elaborate on your intentions for growth in the foreseeable future?
We plan to reach 5000 retail stores by December 2023. Our entire focus is on AP/TG and Maharashtra as we need to set up a robust distribution system in these regions. Our focus in the online market is to reach PAN India through Amazon Retail and Big Basket.
