Real-Time Insights, Scalable Growth with Graph Database

By Aveekshith Bushan


The volume of data generated daily across various domains, right from from social media interactions to transactions in e-commerce, is remarkable. Businesses face serious challenges on how to manage and capitalize on this ever-growing informational resource. This influx of data, which includes everything from consumer interactions to intricate supply chain logistics, exceeds the capacity of what conventional databases can handle. However, amid this digital chaos, graph databases have emerged as a viable alternative, offering a flexible framework to navigate the intricacies of modern information landscapes.


Graph databases have strong advantages for use cases such as social networking, recommendation engines, and fraud detection. Concurrently, they optimize user identity management, access rights, and permissions across diverse platforms, fortifying businesses against future challenges. With the right graph database, enterprises don’t  need to spend lavishly on bespoke solutions to get real-time performance, massive speed and scale, and high efficiency with respect to cost and sustainability


The Challenges of Traditional Databases

Traditional databases have long been the stalwarts of data storage, particularly for structured data. They are effective in storing and retrieving data because of their tabular structure and clearly defined schema. However, as data volumes grow exponentially, traditional databases face significant challenges.


Scaling becomes excessively complicated and expensive as the amount of data increases, and their inflexible structure affects performance, particularly when handling intricate queries on linked data.  As a result, organizations often find themselves grappling with slow response times and escalating costs as they attempt to manage their expanding data sets.


The Rise of Graph Databases

In response to the limitations of traditional databases, the emergence of graph databases has been revolutionary. Unlike their conventional counterparts, graph databases are purpose-built platforms tailored to manage data characterized by intricate relationships and interconnections. As opposed to  from the rigid structures of tables and predefined schemas in traditional Databases, graph databases adopt a network-based model, intuitively capturing the nuanced associations between data elements. This network-centric approach facilitates the efficient representation and traversal of complex connections. Harnessing specialized graph languages and algorithms, graph databases adeptly navigate links and execute queries on interconnected data, enabling seamless data exploration.


According to a Markets and Markets survey, the graph database market is expected to grow by 22.5% to $5.1 billion by 2028. From a business standpoint, addressing the escalating demand for enterprise-scale, high-performance graph databases is imperative. Such solutions promise consistent real-time performance at a reasonable cost, catering to critical use cases such as fraud detection and recommendation systems.


How the right graph databases empower scalable applications amidst expanding data volumes


The market offers many graph solutions to choose from, and certain features are indispensable.


It should efficiently handle storage and queries of large volumes of interconnected data while maintaining high performance and consistency at an unlimited scale. And adapting data models without altering the schema is essential for meeting evolving information requirements. This ensures graph databases remain agile and responsive.


For example, in the realm of fraud detection, graph databases play an instrumental role in identifying unusual relationships between seemingly unconnected accounts, transactions, or organizations. By analysing the intricate relationships within the data, organizations can detect and prevent fraudulent activities more effectively. Similarly, in identity management, graph databases can streamline complex networks of user identities, access rights, and permissions across a variety of platforms. This streamlined approach not only improves operational efficiency but also bolsters security, enabling businesses to manage user identities more effectively.


A real-time graph database offers an exceptional foundation for capitalizing on large data volumes, provided it can deliver extreme throughput across trillions of vertices and edges with sub-millisecond latency. Such capabilities empower companies to make real-time decisions precisely when customers are engaged. With cloud-based technology, data and decision-making are even closer to the customer, allowing for prompt action when insights are gained.


(The author is Aveekshith Bushan, Vice President – APJ region, Aerospike, and the views expressed in this article are personal)