Breaking Boundaries: Parinitaa Rajgarhiaa’s Journey from Investment Banking to Virtual Gaming Entrepreneurship
CXOToday has engaged in an exclusive interview with Parinitaa Rajgarhiaa Founder of Zero Latency
1.What motivated Parinitaa Rajgarhiaa’s transition from being an investment banker to becoming a virtual gaming entrepreneur?
Response: As a passionate Indian, my intense love for immersive experiences drove me to leave investment banking and pursue an entrepreneurial career in virtual gaming. My understanding of the revolutionary potential of gaming in India was sparked by my encounter with Zero Latency’s innovative VR technology. I was excited to take on the task because I wanted to introduce cutting-edge entertainment to my country, motivated by the changing social dynamics of gaming. Even in the face of tremendous obstacles, I am happy to have remained firm in my resolve to improve the Indian entertainment scene by creating immersive, cutting-edge virtual experiences.
- How did Parinitaa’s exposure to Zero Latency in 2019, originating from Australia, shape her decision to introduce the virtual gaming experience to India?
Response: Experiencing Zero Latency in January 2019 was a game-changer for me. Originating from Australia, their VR technology showcased the future of gaming – immersive, boundary-pushing, and socially engaging. Witnessing its transformative potential first-hand ignited a passion within me to bring this revolutionary experience to India. Recognizing the evolving gaming landscape and the untapped market in India, I was motivated to introduce Zero Latency’s virtual gaming to offer unforgettable experiences to Indian audiences. It’s not just about entertainment; it’s about pushing boundaries and shaping the future of gaming experiences in India.
3.What is her vision for the future of gaming in India and her belief in the transformative potential of virtual reality?
Response: My vision for the future of gaming in India is one where virtual reality (VR) takes center stage, offering immersive, lifelike experiences that transcend traditional gaming boundaries. I believe VR has the transformative potential to revolutionize the gaming landscape in India by providing players with unprecedented levels of immersion and interactivity. As gaming becomes increasingly social and inclusive of all age groups, my goal is to introduce cutting-edge VR technology that not only entertains but also inspires and captivates audiences, pushing the boundaries of what is possible in the realm of gaming
- How does Parinitaa Rajgarhiaa intend to revolutionize gaming through immersive entertainment, departing from standard experiences?
Response: I intend to revolutionize gaming by offering immersive entertainment experiences that break free from the constraints of standard norms. Departing from traditional arcade gaming experiences, my vision is to create virtual realities that not only entertain but also transport players to new dimensions of excitement and wonder. Through the innovative use of cutting-edge technology, I aim to craft gaming experiences that defy expectations, spark imagination, and redefine the very essence of entertainment itself.
- What strategies does Parineeta intend to employ to attract and engage different age groups in the Indian gaming market?
Response: As an entrepreneur in India’s virtual gaming sector, my goal is to appeal to diverse age groups through pivotal initiatives. This entails providing a wide range of gaming content tailored to various interests and expanding accessibility by bringing it to different cities. It’s about showcasing how VR has evolved beyond solitary experiences at home; it now offers diverse options and can be enjoyed socially with family and friends, allowing movement within a space of almost 1/1.5km. Our future plans involve establishing family-friendly environments within gaming venues and organizing community events to further engage players of all ages. By continuously innovating in gameplay and technology, we ensure a dynamic gaming ecosystem that prioritizes inclusivity and community building. Through these strategies, we aim to create immersive experiences that resonate with a broad audience, shaping the future of gaming in India.
